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Learn how to leverage location-based marketing effectively from Shoutlet's 2012 webinar on location-based marketing. We cover: - What information and social data can be reaped from check-ins - How marketers can convert this data into sales - Tips to encourage users to check-in - The future of location-based marketing
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1!
Welcome to Today’s Shoutlet Webinar
Presented by:
Jason Weaver, CEO Shoutlet, Inc.
Tweet with us during this presenta=on #Shoutlet
2!
What We Do
Shoutlet is the industry’s most comprehensive Enterprise Social Marke8ng Pla;orm to publish, engage, and measure custom social marke8ng campaigns
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Connect with Shoutlet
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What You’ll Learn In This Webinar
• What informa=on and social data can be reaped from check-‐ins
• How marketers can convert this data into sales
• Tips to encourage users to check-‐in
• The future of loca=on-‐based marke=ng
We’ll cover:
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SoLoMo = The Convergence of Social, Local & Mobile
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LocaEon-‐based and Geosocial Services on the Rise
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Demographics of Geosocial and LocaEon-‐based Users
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7 Ways to Get Your Customers to Check In
Source: “The Power of Foursquare: 7 Innova=ve Ways to Get Your Customers to Check In Wherever They Are”, Carmine Gallo hOp://www.slideshare.net/cvgallo/the-‐power-‐of-‐foursquare-‐9651408
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Connect Your Brand
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Harness New Fans
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Engage Your Followers
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Create Rewards
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Knock out the CompeEEon
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IncenEvize Your Customers
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Never Stop Entertaining
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McDonald’s One Day Campaign
Source: hOps://foursquare.com/business/merchants/casestudies/mcdonalds
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75% of Consumers Take AcEon on LocaEon Specific Messages
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Fairmont Hotels: Check-‐in to Social Media Day
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Ways to Make the Most out of LocaEon Based Services
• Listen – Monitor comments and understand what is being said
• AYract Social Savvy Customers – Word of mouth poten=al is significant because these customers openly share their experiences with social networks
Source: “3 Ways Businesses Can use Loca=on Based Services to Integrate Social into the Marke=ng Mix”, hOp://windmillnetworking.com/2012/07/31/3-‐ways-‐businesses-‐can-‐use-‐loca=on-‐based-‐services-‐to-‐integrate-‐social-‐into-‐the-‐marke=ng-‐mix/
• Act on Insights – Use analy=cs to evaluate the behavior of walk in traffic or to iden=fy peak sales =mes, track visitors, customer demographics, and whenever possible, direct traffic to your web site
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Facebook Places
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KLM’s Meet & Seat
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Tying Offline and Online AcEons
Source: hOp://proximusmobility.com/infographic-‐why-‐you-‐need-‐loca=on-‐based-‐services/
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Radio Shack’s Online-‐to-‐Offline Campaign
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IntegraEng LBS into Your MarkeEng Campaigns
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The Power of Check-‐in Data
“People have pigeonholed us into, ‘Oh it’s that silly game about points and mayors and badges’. Yeah, that’s part of foursquare. But that’s not what we’re doing with all the amazing check-‐in data we’re geIng from the 20 million users we have. We have well over 2 billion check-‐ins at this point, and that allows us to predict what’s going to be going on in downtown ManhaMan 2 hours from now….”
-‐Dennis Crowley, CEO and Co-‐Founder of foursquare
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Shoutlet + foursquare
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Q & A
28!
Connect With Shoutlet
Like us on Facebook
To request a demonstra=on of Shoutlet, email sales@shoutlet.com or go to Shoutlet.com and click this buOon.
We’ll select a random #Shoutlet tweet to win a Shoutlet t-‐shirt
29!
Check-‐in to Shoutlet on foursquare
• Shoutlet, Inc. – Madison, WI
• Shoutlet London
• Shoutlet New York
• Shoutlet Milwaukee
• Shoutlet Utah
30!
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