Gh 2013 marketing summmary first half.key

Marketing Goal

Find secure/profitable customers

Acquisition

Keep Customers

Penetration

Lifetime Value

Grow Customer Value

Monetization

Brand/Customer EquityMarket Share

Targeted Marketing to Shift 3 Business Needles

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Marketing Summary Web Site Numbers

2Wednesday, July 17, 13

Marketing Summary Web Site numbers

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Marketing Summary Web Site numbers

4Wednesday, July 17, 13

Marketing Summary Yanmar Adwords

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Marketing Summary Yanmar Adwords

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Marketing Summary YouTube Channel

7Wednesday, July 17, 13

Marketing Summary Social Media Results

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Marketing Summary Social Media Twitter

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Marketing Summary Social Media Messages

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Marketing Summary Social Media Messages

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Marketing Summary Social Media Messages

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Marketing Summary Social Media Messages

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Marketing Summary Social Media Messages

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Marketing Summary Postcards x 2500

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Marketing Summary Email

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Marketing Summary Gator for a Weekend

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Marketing Summary

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Marketing Summary

Fathers Day

20Wednesday, July 17, 13

Marketing Summary Yanmar Postcard x 1661

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Marketing Summary Email

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Marketing Summary CEG Monthly

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Marketing Summary Eastern Farm

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Marketing Summary

Programs Timing Media Type Brand CostCo-op

ContributionNet Cost

Yanmar Adwords Year round Google Yanmar 828 0 828

Deere Season Jan-March Postcard GH 591 0 591

Gator for a weekend FebAthena diner

PlacematGH 489 0 489

Yanmar Postcard April Postcard Yanmar 1478 739 739

Yanmar CEG June Press Yanmar 145 72 72

Yanmar E. Farm

GuideOne off Press Yanmar 145 72 72

2491

Jan - June

25Wednesday, July 17, 13

Marketing Summary

Opportunities

• Email data base and campaigns• Joint branding activities • Site Content - product specific• Integrate feeds from JD, Yanmar and Stihl

26Wednesday, July 17, 13