Marketing Goal

Find secure/profitable customers

Acquisition

Keep Customers

Penetration

Lifetime Value

Grow Customer Value

Monetization

Brand/Customer EquityMarket Share

Targeted Marketing to Shift 3 Business Needles

1Wednesday, July 17, 13

Marketing Summary Web Site Numbers

2Wednesday, July 17, 13

Marketing Summary Web Site numbers

3Wednesday, July 17, 13

Marketing Summary Web Site numbers

4Wednesday, July 17, 13

Marketing Summary Yanmar Adwords

5Wednesday, July 17, 13

Marketing Summary Yanmar Adwords

6Wednesday, July 17, 13

Marketing Summary YouTube Channel

7Wednesday, July 17, 13

Marketing Summary Social Media Results

8Wednesday, July 17, 13

Marketing Summary Social Media Twitter

9Wednesday, July 17, 13

10Wednesday, July 17, 13

Marketing Summary Social Media Messages

11Wednesday, July 17, 13

Marketing Summary Social Media Messages

12Wednesday, July 17, 13

Marketing Summary Social Media Messages

13Wednesday, July 17, 13

Marketing Summary Social Media Messages

14Wednesday, July 17, 13

Marketing Summary Social Media Messages

15Wednesday, July 17, 13

Marketing Summary Postcards x 2500

16Wednesday, July 17, 13

Marketing Summary Email

17Wednesday, July 17, 13

Marketing Summary Gator for a Weekend

18Wednesday, July 17, 13

Marketing Summary

19Wednesday, July 17, 13

Marketing Summary

Fathers Day

20Wednesday, July 17, 13

Marketing Summary Yanmar Postcard x 1661

21Wednesday, July 17, 13

Marketing Summary Email

22Wednesday, July 17, 13

Marketing Summary CEG Monthly

23Wednesday, July 17, 13

Marketing Summary Eastern Farm

24Wednesday, July 17, 13

Marketing Summary

Programs Timing Media Type Brand CostCo-op

ContributionNet Cost

Yanmar Adwords Year round Google Yanmar 828 0 828

Deere Season Jan-March Postcard GH 591 0 591

Gator for a weekend FebAthena diner

PlacematGH 489 0 489

Yanmar Postcard April Postcard Yanmar 1478 739 739

Yanmar CEG June Press Yanmar 145 72 72

Yanmar E. Farm

GuideOne off Press Yanmar 145 72 72

2491

Jan - June

25Wednesday, July 17, 13

Marketing Summary

Opportunities

• Email data base and campaigns• Joint branding activities • Site Content - product specific• Integrate feeds from JD, Yanmar and Stihl

26Wednesday, July 17, 13