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Presentation at the INMA seminar in Copenhagen "Re-creating Value in An Age of Abundance".
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Everything’sfree
INMACopenhagen,5/2‐2010
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EkstraBladet TV2 DR BT PoliNken JP Berlingske
Series1
Challenge
• DistancefromtheadverNsertothecustomer• AdverNserdoesn’tknowthepossibiliNes• Adagencydoesn’tunderstandtheneeds• Mediaagencydoesn’thaveNmetohelp
• Themediadoesn’tknowwhatkindofresulttheadverNserwanttoachieve
Whatdoyouwant?
• WhatistheadverNsersdesire?• 10.000clicksontheador10.000whowouldlovetovisitthecompanyandtestyourproduct?
• DoyoureachyourtargetsbyengineeringorcommunicaNon?
BudskabomåbningafvarehusiOdense,menharkørtlandsdækkende
ErblevettestetmedEkstraBladetsnyeanalyseværktøj–Neteffekt,dergiverindgåendekendskabNlonlinekampagnerssamledeperformancepåenlangrækkeparametre
Harperformetgodtpåalleparametre
Willingnesstopay?
• Itunes(WillbeusedseveralNmes)
• Productsofgreatvalue(youmightgetrichbyreadingWSJ)orofgreatuNlitarianvalue
GeirTerjeRuud,gt@eb.dk
Thanksforyour-me.Gobuythepaper!
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