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élargir et maîtriser son cercle d'influence sur InternetYann Gourvennec
Head of Internet & Digital Media
http://orange-business.com
Jeudi 28 Janvier 2010Locaux d’ACMN Vie – Boulevard Haussmann - Paris
3 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
une empreinte mondiale
local support in 166 countries and territories a seamless network covering 220 countries and
territories
local support in 166 countries and territories a seamless network covering 220 countries and
territories
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
avant de se ruer sur la notion d’ « influence »
1
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les budgets en ligne en 2009 (US)
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le marketing ?
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le marketing ?
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le manifeste
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si vous avez une bonne idée …
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meatball sundae?
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ICT buyers …
vertical painpoints
are passionate about technology
annoyed by banners/marketing by interruption
are part of ECOSYSTEMS
IT security virtualization
read blogs
turn to trusted technologyB2B resources
source:
use social media
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TYPICAL B2B ECOSYSTEM
NEWS
OPINIONLEADERS
OTHERSECTORS
CONSULTANT
PARTNER
ENTERPRISEX
RSS
FEEDS
WEB
ENTERPRISE
OTHERREGIONS ADMIN
CONTRACTORS
BUYER LEGAL
BUSINESS UNIT
CLIENT TEAM
FINANCIAL CONTROLER
CONSULTANTS
OTHER BUSINESS
UNITS
ENTERPRISE Y
CONSULTANCY
VENDOR
VENDOR
the ICT ecosystem
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
quelle place pour les outils?
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interactivity matrix
wikis+
interactivity
-- +
e-commerce
onlinediscussions
forums
blogs
Internetpresence
onlineproductcatalogue
fully fledgede-commerce site
Information drivenInternet presence
mash ups aggregators
ideagoras
closed UGshared online space
closed UGextranets
- needs facilitation- contents to be generated prior to opening the wiki- user expertise required
build content collectivelly+ very interactive
open to all/ unstructured.Can be monitored.Best suited for consumer or support
Co. Marketing / expertfacilitation ++++job in itself
online discussions : co_market / design+ interactive/ - facilitation+++ - initial content required
easy to setup
no risk - a must in services
ultimate goal for website- require database and flow
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
quelques exemples
3
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Cumul de durée vue 675:34:19Media démarré 6600 en 8 mois ½
la preuve par l’exemple … par l’expert en sécurité
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Cumul de durée vue 57:20:12Media démarré 1038 en 2 mois
l’apport du visionnaire
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Cumul de durée vue 75 heuresMedia démarré 1186 en 2 mois
le professeur Audenard … l’explication savante
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
le bilan ?
4
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les chiffres
01er janvier 2009-fin novembre 2009
•250 vidéos créées
•60% en Français
•40% en Anglais
•quelques unes en Espagnol et en Portugais
•200.000+ vidéos affichées
•66.000+ vidéos diffusées
•3500+ heures de diffusion vidéo
•~1000 visiteurs uniques par jour ouvré
01er janvier 2009-fin novembre 2009
•250 vidéos créées
•60% en Français
•40% en Anglais
•quelques unes en Espagnol et en Portugais
•200.000+ vidéos affichées
•66.000+ vidéos diffusées
•3500+ heures de diffusion vidéo
•~1000 visiteurs uniques par jour ouvré
21 some rights reserved - CC 2009 - Orange Business Services - Yann A. GourvennecPage 21
On our blogs … what ROI?
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des centaines d’experts ont participé à ce projet
23 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
suivez-nous sur …
@orangebusiness
http://www.posterous.com/orangebusiness
http://www.facebook.com/orangebusiness
merci
Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited.
France Telecom Group restricted.
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