Forward Thinking: How to Attract and Nurture Future Leaders Within Your Association

How to Attract & Nurture Future Leaders Within Your Association A WebLink Webniar by Amanda Kaiser @SmoothThePath @WebLink

ABOUT

• Leading SaaS AMS Company• Over 720 Association Customers; 5,500 Users;

Supporting 650K Members• Established in 1996• Based in Indianapolis, Indiana• 60 Employees• 94% Customer Retention Rate• 96% Average Daily Satisfaction Rating

Poll

• Thinking of young members what is your goal?

A. Attracting younger members to the associationB. Attracting younger professionals to the

industryC. Engaging and retaining younger membersD. Helping younger members contribute their

knowledge to the professional community

Attracting Young MembersPhoto source: www.specialforcesassociation.org

Attracting Grads to the Profession

Photo source: www.rocketcontest.org

Photo source: The Radio Television Digital News Association (RTDNA)

Engaging & Retaining Young Members

Photo source: www.stuffpoint.com

Helping Young Members to Contribute

Clarify the Goal

Grow? Contribute?

Engage? Attract? Lead?

Amplify?

Photo source: www.SmashingMagazine.com

Human-centered design

1. Discover2. Design3. Test

∧Member

DISCOVER

Model

Observe

@SmoothThePath

Imagine

Ask & Listen

Ask & Listen

Poll

• Which discovery tactics have you used in the past?

A. ModelingB. ObservingC. ImaginingD. Asking & Listening

DESIGN

Pick the Priorities

Pick Priorities

IdeateIdeate

PrototypePrototype

Test

TEST

Amanda KaiserMember Informed

Strategy, Marketing and Innovation

Qualitative Member Research

www.SmoothThePath.netakaiser@SmoothThePath.net

@SmoothThePath