#FIRMday Manchester 27 Sept 13 Manging Your Image on LinkedIn, Mark Williams

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Managing Your Image

Mark Williams

@mr_linkedinWednesday, 25 September 13

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Most professionals are on LinkedIn

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245 million 12 million

2+ every second

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Networking Market Research

Knowledge

Job Hunting

Recruiting

Business Development

Marketing

Internal communication

Sourcing

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LinkedIn is now mainstream

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1. Recruiter profile

2. Company page

3. Employee profiles

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Recruiter

• Impressive profile?

• Authentic

• Activity

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WhatWho

Why

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Company Page• Information, pictures, videos

• Business focussed

• Careers Page

• Products & Services

• Followers

• Updates

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People

Location

Remuneration

Title Role

Company Values

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“We can’t dictate what our staff put in their profiles........ because they own them”

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Employees

• Impressive profiles?

• Consistency

• Activity / Behavior

• Threat vs opportunity

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Contacts

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LinkedIn Contacts

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Mobile

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SummaryProfileActivity

Contacts

Company PageEmployees

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uk.linkedin.com/in/mrlinkedin

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mrlinkedin.uk@gmail.com

etn-training.co.uk

@mr_linkedin

Email for a copy of the

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Wednesday, 25 September 13