Finding Your "Right Fit" Innovation Strategy

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ONE SIZE DOES NOT FIT ALL

Finding the “right-fit” innovation for Latin America

18-19 de julio 2013Lima, Peru

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This was my suit 12 years

ago...

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…and the lesson

learned!

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Innovation is not for

everyone!

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Choose your

innovation suit

carefully.

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Even the best can get their identity

wrong

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Before they get it right

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How can you find your right fit innovation?

Understand the role innovation can play in your business strategy.

Look for your innovation inspiration in what makes you special.

Find your right fit. It only needs to be new to your world.

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YOUR RIGHT FIT STRATEGY

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Define your innovation

growth strategy

Grow volume or value share (ie. “take a larger slice of the pie”)

Grow the size of the category in volume or value (i.e. “take the same size slice of a bigger pie”)

Grow volume / value from a different category (ie. “steal from someone else’s pie”)

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Make strategic

choices

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Not making choice is a

choice

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Define the initial

problem

• What we know– Who? – What?– Where?– When?

• What we think we know– Why?– How?

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Know your consumer’s

unmet needs

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Identify the true nature

of the problem

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Create aninnovation

agenda

How big is the gap we need to

fill?

Will we adopt open

innovation or a closed

innovation approach?

Will this be a one-off or a sustained

initiative with a pipeline?

What will be delivered in the

short-term, mid-term and

long-term?

How will we measure success?

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YOUR RIGHT FIT INSPIRATION

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Innovation is a “remix”

“Copy, transform and combine. It’s who we are, it’s how we live and of course, it’s how we

create. Our new ideas evolve from the old ones”

-- Kirby Ferguson, “Embrace the Remix”

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Innovation…or

inspiration?

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Being first doesn’t

always pay

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…but doing it right

does.

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Look for solutions in

the most unlikely

places

Shell “Eureka”

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Embrace your

Eureka moment

Can begin with a challenge or

nagging idea in your mind

When ideas collide….either new or old ones

or both.

The usual way of working / resolving it

does not work.

You ask yourself the “What if”

question

Get a spark of a simple solution to a complex

market

Can be something that happens

outside of work that you can apply at

work.

Can be too late…when you see your idea in

the market!

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Innovate from your

mission

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Innovate from your

vision

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Innovate from a

benefit

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Innovate on every day

items

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YOUR RIGHT FIT WORLD

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Is anything really new?

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Begin by setting

your destination

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Set the culture for innovation

Creativity Competency

Disruption Discipline

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Be curious& challenge convention

s

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Feed your appetite for innovation

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Pick the right teams

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“Don’t be a six foot one-year

old”

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Create amazing

innovation experience

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Use everything

at your disposal

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Are you ready to start

your innovation

adventure?

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Any questions? Thank you.

Let’s review…

Creativity Competency

Disruption Discipline