Finding And Selecting Tradeshow 2.0 Tools

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

Andrea Bahr, Soc. Petroleum Eng.Dave Lutz, Velvet Chainsaw

Gene Sanders, Soc. Of Plastics Ind.

Finding & SelectingTradeshow 2.0 Tools

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

Agenda

Tech Success Criteria 1

SPI & SPE Tech Short Stories2

Lots of Q & A3

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

Ground Rules

ASKQuestions

Cell Phones OFF

Keep ?’s Relevant

To all

NO Speeches

Do NotRun with Scissors

NO VendorPlugs

Simple RulesSimple Rules

Share yourexperiences

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

– Adoption– Integration w/ other systems– Configuration vs. customization– Value creation– Cost/Benefit– Viral marketing– Staff efficiency – Easy to do business with – Buyer empowerment– Right partner

Tech Success Criteria

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

Weighting Solution 1Weighted

Score Solution 2Weighted

Score Solution 3Weighted

Score

Functionality 40%Ability to meet requirements without customization 67% 6 4.02 4 2.68 6 4.02

Solution that will grow with us. 33% 9 2.97 6 1.98 4 1.32TOTAL 100% TOTAL 6.99 TOTAL 4.66 TOTAL 5.34Fit for purpose 20%References and/or case studies of similar implementations. 50% 6 3 9 4.5 4 2

Integrates well with other anchor systems. 50% 9 4.5 4 2 4 2

TOTAL 100% TOTAL 7.5 TOTAL 6.5 TOTAL 4Stability of Vendor 20%Years in business, # of employees, # of customers served 75% 6 4.5 9 6.75 4 3

Organization leadership 25% 9 2.25 9 2.25 6 1.5TOTAL 100% TOTAL 6.75 TOTAL 9 TOTAL 4.5Price/Value 20%ROI - time to payoff 50% 6 3 4 2 6 3TCO (total life-cycle cost) 40% 6 3 4 2 6 3Total price 10% 6 0.6 4 0.4 9 0.9TOTAL 100% TOTAL 6.6 TOTAL 4.4 TOTAL 6.9

Weighted Totals 100% 69.66 58.44 52.16Recommended

Scoring - 9 = Excellent, 6 = Good, 4 = Fair/Some risk, 1 = Poor

Decision Making Matrix

www.plasticsindustry.org www.npe.org

www.plasticsindustry.org www.npe.org

Budget ManagementBudget Management

www.plasticsindustry.org www.npe.org

www.plasticsindustry.org www.npe.org

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

– www.MeetingTechOnline.com – www.corbinball.com – TSW Event Tech Blog– IAEE eMerge Blog & Sessions– IAEE Expo! Expo!

Resources