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Premier Technology Education for Events and Exhibitions Washington, D.C. Escape the Technology Maze March 25-26, 2009 Andrea Bahr, Soc. Petroleum Eng. Dave Lutz, Velvet Chainsaw Gene Sanders, Soc. Of Plastics Ind. Finding & Selecting Tradeshow 2.0 Tools

Finding And Selecting Tradeshow 2.0 Tools

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Page 1: Finding And Selecting Tradeshow 2.0 Tools

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

Andrea Bahr, Soc. Petroleum Eng.Dave Lutz, Velvet Chainsaw

Gene Sanders, Soc. Of Plastics Ind.

Finding & SelectingTradeshow 2.0 Tools

Page 2: Finding And Selecting Tradeshow 2.0 Tools

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

Agenda

Tech Success Criteria 1

SPI & SPE Tech Short Stories2

Lots of Q & A3

Page 3: Finding And Selecting Tradeshow 2.0 Tools

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

Ground Rules

ASKQuestions

Cell Phones OFF

Keep ?’s Relevant

To all

NO Speeches

Do NotRun with Scissors

NO VendorPlugs

Simple RulesSimple Rules

Share yourexperiences

Page 4: Finding And Selecting Tradeshow 2.0 Tools

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

– Adoption– Integration w/ other systems– Configuration vs. customization– Value creation– Cost/Benefit– Viral marketing– Staff efficiency – Easy to do business with – Buyer empowerment– Right partner

Tech Success Criteria

Page 5: Finding And Selecting Tradeshow 2.0 Tools

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

Weighting Solution 1Weighted

Score Solution 2Weighted

Score Solution 3Weighted

Score

Functionality 40%Ability to meet requirements without customization 67% 6 4.02 4 2.68 6 4.02

Solution that will grow with us. 33% 9 2.97 6 1.98 4 1.32TOTAL 100% TOTAL 6.99 TOTAL 4.66 TOTAL 5.34Fit for purpose 20%References and/or case studies of similar implementations. 50% 6 3 9 4.5 4 2

Integrates well with other anchor systems. 50% 9 4.5 4 2 4 2

TOTAL 100% TOTAL 7.5 TOTAL 6.5 TOTAL 4Stability of Vendor 20%Years in business, # of employees, # of customers served 75% 6 4.5 9 6.75 4 3

Organization leadership 25% 9 2.25 9 2.25 6 1.5TOTAL 100% TOTAL 6.75 TOTAL 9 TOTAL 4.5Price/Value 20%ROI - time to payoff 50% 6 3 4 2 6 3TCO (total life-cycle cost) 40% 6 3 4 2 6 3Total price 10% 6 0.6 4 0.4 9 0.9TOTAL 100% TOTAL 6.6 TOTAL 4.4 TOTAL 6.9

Weighted Totals 100% 69.66 58.44 52.16Recommended

Scoring - 9 = Excellent, 6 = Good, 4 = Fair/Some risk, 1 = Poor

Decision Making Matrix

Page 6: Finding And Selecting Tradeshow 2.0 Tools

www.plasticsindustry.org www.npe.org

Page 7: Finding And Selecting Tradeshow 2.0 Tools

www.plasticsindustry.org www.npe.org

Budget ManagementBudget Management

Page 8: Finding And Selecting Tradeshow 2.0 Tools

www.plasticsindustry.org www.npe.org

Page 9: Finding And Selecting Tradeshow 2.0 Tools

www.plasticsindustry.org www.npe.org

Page 10: Finding And Selecting Tradeshow 2.0 Tools

Premier Technology Education for Events and ExhibitionsWashington, D.C. Escape the Technology Maze March 25-26, 2009

– www.MeetingTechOnline.com – www.corbinball.com – TSW Event Tech Blog– IAEE eMerge Blog & Sessions– IAEE Expo! Expo!

Resources