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Find Your Fan Factor3 Slam Dunk Strategies to Rock Online Reviews
Zero Moment of Truth
#TheFanFactor @MeredithCSP
“Welcome to the new era of marketing and service in which your brand is
defined by those who experience it.” ~Brian Solis
#TheFanFactor @MeredithCSP
Review Platforms
Most popular real estate portal on the web. Accounts for 14% of all real estate related website traffic.
Second most popular real estate website. Easy to add existing client reviews from other sites.
Placesetter.com
Review Platforms
Most popular consumer review site. Powers Apple Maps’ local business reviews.
Most popular search site for local business listings. Powers Google Maps. Important for Google search rankings.
Placesetter.com
Review Platforms
Most popular social media site on the web. Most people have a Facebook account.
Most trusted site for online resumes and professional references.
Third most popular real estate portal on the web. Integrates with LinkedIn.
Placesetter.com
Select Platforms Strategically
✓ SEO - Google+
✓ Consumer Visibility - Facebook or Yelp
✓ Career Focus - LinkedIn
✓ Advertise/Syndicate - Zillow, Trulia, Realtor.com
#TheFanFactor @MeredithCSP
Strategy #1It’s All About The “ASK”
Don’t Leave It To Chance
Ask For The Review, Not The Rating
Check In Regularly
How are we doing so far?
Ask Promptly/Timely Manner✓ Ongoing feedback
before closing.
✓ At closing verbally mention and ask for permission.
✓ Same-day send email with links.
✓ Send follow-up email 5 - 7 days later.
#TheFanFactor @MeredithCSP
Don’t Overwhelm
✓ Give examples
✓ Ask for no more than 1 - 2 reviews
#TheFanFactor @MeredithCSP
✓ Thank you email with links
✓ Links/badges on website
✓ Links in newsletter
✓ Post links on social media
✓ “Hold” message
✓ Email signature
Make It Easy
Incentivize For Reviews, But Not For ONLY Good Reviews
Strategy #2Give to Get on Social Media
Social Media ReviewsExtraordinary Service, PLUS
Engaging Social Media Presence
Stop the Vanity Madness!
What Is a Vanity Post?
✓ No value to the viewer.
✓ Purpose is to shock or get attention.
✓ Idol chatter instead of real communication.
#TheFanFactor @MeredithCSP
Local Things To Do
Seasonal Topics
HGTV Topics
Local Market News
Buying/SellingTips
Just Bought
Master the Art of the Shout-Out
#TheFanFactor @MeredithCSP
Feature Your Fans
#TheFanFactor @MeredithCSP
Give The Gift Of Your Attention✓ Congratulations
✓ Special occasions
✓ Encouragement
✓ Likes & Shares
#TheFanFactor @MeredithCSP
Typical Approach to Content
Strategy #3Build a Review Capture System
Available on Amazon & MeredithSpeaks.com
Slides Available at Slideshare.net/MeredithOliver
Text WOW
to 44144
Connect With Me!
@MeredithCSP
@MeredithsShoes22
Facebook.com/MeredithCommunications
What’s Your #FANFACTOR?
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