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This deck was part of the FailChat in San Francisco, Wed May 9, 6:30-9pm at Startup HQ.“User Experience. We’ll worry about that once we have a product.” ~ EntrepreneurNO, DON’T DO IT! Don’t wait! Your user experience work starts day one and helps make your product great through every stage of your company’s development. UX answers: Who is your user? What do they struggle with? How do you know if you're making a solution that works?User Experience designer and entrepreneur Kate Rutter of LUXr shares her mistakes as well as how experimentation, failure, learning, trying again and learning more, helped her improve and won. You’ll get the whole inside scoop on lessons learned along the way.
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Kate Rutter, Co-Founder & Principalkate@luxr.co http://luxr.co@katerutter @luxrco
May 9, 2012 • Startup HQ, SFCA
Failwin=! UX edition
LUXR.CO • FAILCHAT • 9 MAY 2012
a story...
MVPMaximumVisionPossible
= product that will save lives
+ amazing research+ visionary idea+ engaged team+ executive supportx 6 months
LUXR.CO • FAILCHAT • 9 MAY 2012
risk
time
LUXR.CO • FAILCHAT • 9 MAY 2012
a story...
= 1000s of hours
+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 months
LUXR.CO • FAILCHAT • 9 MAY 2012
a story...
= 1000s of hours
+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 months
= no lives saved
LUXR.CO • FAILCHAT • 9 MAY 2012
a story...
= 1000s of hours
+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 months
= no lives saved= NO PRODUCT
LUXR.CO • FAILCHAT • 9 MAY 2012
a story...
= 1000s of hours
+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 monthsFAIL
= no lives saved= NO PRODUCT
LUXR.CO • FAILCHAT • 9 MAY 2012
the biggest UX fail is...
the UX that doesn’t
ever get into the hands
of people.
LUXR.CO • FAILCHAT • 9 MAY 2012
Think big.Plan big.Design big.
FAIL BIG}LEARN BIGThe recovery? }
LUXR.CO • FAILCHAT • 9 MAY 2012
LUXR.CO • FAILCHAT • 9 MAY 2012
another story...
LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!
LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!
LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!
LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!
LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!
LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!
LUXR.CO • FAILCHAT • 9 MAY 2012
Hello, Bento!
LUXR.CO • FAILCHAT • 9 MAY 2012
what went wrong?
LUXR.CO • FAILCHAT • 9 MAY 2012
what went wrong?
no clear cueto get online
too much text nobody read
hard to open the box, grrrr
couldn’t see the drawing in
the video
video set looked boring
too many pieces in the
box
couldn’t keep track of different
guides
no blankpaper in box
folded blank paper looked
weird
hard to setup video account
tape kept falling out
fixed band on journal was
annoying
belly bandfell off
impossible to open Yay box
without a knife
didn’t know how much time it
would take to do
stickynotes shouldn’t be
wrappedsupplies box not
interestingquote wasoff-target
casual design didn’t feel
“real”
velcro closure on band kept
ripping off
sticker on poster ripped
paperwhere’s the
candy?
no easy wayto post a
photo to site
too much text on login page
confused by different brand on video site
mobile app complete fail
video instructions didn’t exactly
match oucome
mono audio on video was distracting
wanted more related boxes
clearer instructions on
video step 5
LUXR.CO • FAILCHAT • 9 MAY 2012
what went wrong?
no clear cueto get online
too much text nobody read
hard to open the box, grrrr
couldn’t see the drawing in
the video
video set looked boring
too many pieces in the
box
couldn’t keep track of different
guides
no blankpaper in box
folded blank paper looked
weird
hard to setup video account
tape kept falling out
fixed band on journal was
annoying
belly bandfell off
impossible to open Yay box
without a knife
didn’t know how much time it
would take to do
stickynotes shouldn’t be
wrappedsupplies box not
interestingquote wasoff-target
casual design didn’t feel
“real”
velcro closure on band kept
ripping off
sticker on poster ripped
paperwhere’s the
candy?
no easy wayto post a
photo to site
too much text on login page
confused by different brand on video site
mobile app complete fail
video instructions didn’t exactly
match oucome
mono audio on video was distracting
wanted more related boxes
clearer instructions on
video step 5
LUXR.CO • FAILCHAT • 9 MAY 2012
no clear cueto get online
too much text nobody read
hard to open the box, grrrr
couldn’t see the drawing in
the video
video set looked boring
too many pieces in the
box
couldn’t keep track of different
guides
no blankpaper in box
folded blank paper looked
weird
hard to setup video account
tape kept falling out
fixed band on journal was
annoying
belly bandfell off
impossible to open Yay box
without a knife
didn’t know how much time it
would take to do
stickynotes shouldn’t be
wrappedsupplies box not
interestingquote wasoff-target
casual design didn’t feel
“real”
velcro closure on band kept
ripping off
sticker on poster ripped
paperwhere’s the
candy?
no easy wayto post a
photo to site
too much text on login page
confused by different brand on video site
mobile app complete fail
video instructions didn’t exactly
match oucome
mono audio on video was distracting
wanted more related boxes
clearer instructions on
video step 5
risk
time
LUXR.CO • FAILCHAT • 9 MAY 2012
a story...
+ 3 peoplex 36 days
= PRODUCT
win
win
win
win
win
LUXR.CO • FAILCHAT • 9 MAY 2012
a story...
+ 3 peoplex 36 days
= PRODUCT
win
win
win
win
win
LUXR.CO • FAILCHAT • 9 MAY 2012
LUXR.CO • FAILCHAT • 9 MAY 2012
}
LUXR.CO • FAILCHAT • 9 MAY 2012
}
LUXR.CO • FAILCHAT • 9 MAY 2012
What’s next?
LUXR.CO • FAILCHAT • 9 MAY 2012
}
LUXR.CO • FAILCHAT • 9 MAY 2012
My fail=win checklist:
If I am extremely reluctant and even embarrassed to showthe design...
If I feel comfortable or proud of it...
If I feel stuck...
Iʼm doing it right. ✓
I should have shown it sooner. !I GO FASTER. !
LUXR.CO • FAILCHAT • 9 MAY 2012
MAY THE FAIL BE WITH YOU.
http://www.ebaumsworld.com/pictures/view/81729951/
LUXR.CO • FAILCHAT • 9 MAY 2012
shout-outs to...• All the New Context Conference folks who tested our product• Janice Fraser & Jason Fraser, LUXr.co• Chris Jones @ Hot Studios : Risk reduction model• Gina Bianchini & The Mightybell Team : www.mightybell.com
Thanks!
Kate Rutter, Co-Founder & Principalkate@luxr.co http://luxr.co@katerutter @luxrco
* Slides available on slideshare May 10th slideshare.net/intelleto
May 9, 2012 • Startup HQ, SFCA
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