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For advertising to evolve, strategic planners have to take the lead in cultivating a process of innovation and entrepreneurship.
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Fail CultureFor advertising to evolve, strategic planners have to take the leadin cultivating a process of innovation and entrepreneurship.
Planning Barcamp 01 | August. 21st, 2009
Jeremy Abbett | jeremy@truthdaredoubledare.com | Truth Dare Double Dare | Hamburg
img: bigbang
img: ryan mcginleyVersagensängste
Context
Makers
Culture
Context
Four Communication Revolutions
1
3
2
4
img: Chris Harrison
The Fifth Communication Revolution
available attention
available sources
The New Scarcity
img: http://www.stickcomics.com
img: extinction of Springer & Jacoby
Context Ability to Effect Change
Makers
Ada LovelaceFirst computer programmer
Thomas EdisonInventor, scientist and businessman
Leah CulverCoder at Six Apart
Noah BrierHead of Strategic Planning at the Barbarian Group
Makers Fail to Succeed
Culture
identifying the bahaviour
The Valuable Stuff
inventing the service
20%
80%
The 80/20 Rule
img: shay aaron http://www.etsy.com/shop.php?user_id=5093660
But there’s more...
CultureLook beyond your plate
CultureLook beyond your plate
Makers Fail to Succeed
Context Ability to Effect Change
img: http://www.youtube.com/watch?v=-xffQBxfKJg
Thank Youjeremy.abbett.net
twitter.com/jeremytaifriendfeed.com/jeremytaislideshare.net/jeremytai
www.suture.com
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