Facts And Stats Of The Creative Economy

Facts and Stats of the Creative Economy

Harvey Seifter, Moderator CEO, Seifter

Associates

John McInerney Vice President of Marketing & Communications, Greater

Philadelphia Cultural Alliance

Jennifer Cover-Payne President, Cultural Alliance of Greater Washington

Cynthia Lambert Executive Director, South Jersey Cultural Alliance

John McInerney

Vice President of Marketing & Communications

Greater Philadelphia Cultural Alliance

Philadelphia’s Cultural SectorDriving Economic Development

Building Quality of LifeIncreasing Cultural Engagement

John McInerney, Vice President of Marketing & Communications, Greater Philadelphia Cultural Alliance

Overview of Presentation

Scope of Cultural SectorPathways to New Opportunities

$1.3 Billion in Annual Expenditures

$158 Million State & City Tax Revenue

19,000 employees

24,000 volunteer positions

15 million total visits

43% free of charge

1.8 million visits by school-aged children

All information based on Cultural Alliance Research 2006-2008

Scope of Cultural Sector

meals & lodging

$250 Million on restaurants

$184 Million on lodging

All information based on Cultural Alliance Research 2006-2008

employment

In similar regions, arts and culture generates 4 jobs for every 1,000 residents.

This is equivalent to 10 jobs for every 1,000 residents in the region.

All information based on Cultural Alliance Research 2006-2008

Where Does Funding Come From?

50%

Federal Government

Local Government

16%

14%

10%2%

Individuals

Foundation

CorporationsOther

2%

1%5%

State Government

Contributed Earned

All information based on Cultural Alliance Research 2006-2008

affordable…

…and accessible

vibrant valuable vulnerable

Accessibility and affordability keep margins thin

vibrant valuable vulnerable

Key Findings

Arts & Culture are vital to residents and visitorsCultural sector is a significant economic engine in

the Philadelphia regionCultural organizations run on lean budgets

The 5 Studies

The Cultural Engagement Index

Demographic Trends and Forecasts in the Philadelphia Region Study

Culture & the Arts Survey

Paid Patronage Study

Engage 2020 Focus Groups

1 Philly scores well…

1 Philly scores well…

2 Our bucket is leaking

2 Our bucket is leaking

3 Personal practice is a gateway

4 People of color…engaged & growing

4 People of color…engaged & growing

5 Family matters

5 Family matters

5 Family matters

6 Role models are key

7 Marketing is multi-channel

7 Marketing is multi-channel

8 Product matters

9 Social connection is huge

10 Service is central

10 key findings

1) Philly scores well

10 key findings

1) Philly scores well

2) Our bucket is leaking

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Family matters

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Family matters

6) Role models are key

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Family matters

6) Role models are key

7) Marketing is multi-channel

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Family matters

6) Role models are key

7) Marketing is multi-channel

8) Product matters

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Family matters

6) Role models are key

7) Marketing is multi-channel

8) Product matters

9) Social connection is huge

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Family matters

6) Role models are key

7) Marketing is multi-channel

8) Product matters

9) Social connection is huge

10) Service is central

5 next steps

1) Continue to research state of the sector

2) Develop new resources for venture capital

3) Publicize the research

4) Support Innovation

5) Integrate the arts into civic planning and debate

Jennifer Cover-Payne

PresidentCultural Alliance of Greater

Washington

Cynthia Lambert

Executive DirectorSouth Jersey Cultural Alliance

The Role of the Arts and CultureThe Role of the Arts and Culture in buildingin building

Creative Global EconomiesCreative Global Economies

A view from Southern New JerseyA view from Southern New Jersey

Budget Size February 2009Budget Size February 2009

Budget Size September 2009Budget Size September 2009

Contributed Income February 2009Contributed Income February 2009

Contributed Income September 2009Contributed Income September 2009

Question & Answer

Please complete the survey being distributed by the volunteers.

Surveys may be returned to the volunteers or at the Registration

Desk in Ballroom A.

Thank you to our sponsors