View
986
Download
0
Category
Preview:
DESCRIPTION
Covers the Facebook challenge and opportunity and lays out a path with specific guide to create a Facebook Sales Funnel. Includes Facebook Marketing tips, Facebook posting tips, and ways to convert fans to leads and then to customers.
Citation preview
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Mike Gingerich TabSite Co-founder
Slidedeck from presentation available at: bit.ly/SummitUp
Today’s Agenda:
• The Facebook Opportunity and Challenge
• Lead Capture on a Facebook Tab
• Contests and Promotions to Grow Fans & Leads
• Success Tips for Posting your Tab
• Question & Answer
Webinar: July 27, 2011 Webinar Webinar
Today’s Agenda: Webinar: July 27, 2011 Webinar Webinar
Old Marketing
Close but still not “with” the animals
Today’s Agenda: Webinar: July 27, 2011 Webinar Webinar
The New Marketing!
On Facebook Businesses swim with
users!
• Users spend OVER 7 hrs per month. 2x > #2
• 71% access Facebook via Mobile device
• 77% of b2c companies acquired a customer
through Facebook, as have 41% of all b2b’s (2012)
Webinar: July 27, 2011 Webinar Webinar
Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Where do Facebook users spend time? Majority of user time is spent in the the News Feed SO POSTING Is VITAL. This is how you “get seen”
Webinar: July 27, 2011 Webinar Webinar The Challenge
Facebook.com/TabSite www.TabSite.com
To market on Facebook is to swim with the fish that are there!
It is a social network!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Competition to be seen.. is FIERCE!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
-The News Feed is the Battlefield Let’s dive into a Strategy to win.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
3 Types of Content
• Top - Engage
• Middle - Capture
• Bottom - Close
Full Infographic at: bit.ly/FBSalesFunnel
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
TOP of Funnel Material on Facebook
Infographic: bit.ly/FBSalesFunnel
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
How to “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar Webinar
How to “Swim with the Fish” (top of funnel)
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
How to “Swim with the Fish”
80 – 20 Principle
Inspire, engage, attract, inform, educate, entertain. Content so good, people engage. Mid-Funnel is where Lead Capture occurs
Only 20% that is direct selly sell, direct pitch material.
80
20
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Mid-Funnel focus is moving Fan to Lead
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
In Posts… 1. Capture Attention 2. Be Social 3. Be Helpful
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Drive…
4. To the Tab
5. Form Sign-up
Example leads to
Email sign-up via
Free eBook offer
Webinar: July 27, 2011 Webinar Webinar Remember: ‘Swim with’
Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar Capturing Leads on Tabs
• Offer something
to incentivize
• Keep it simple
• Capture Email
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Mid-Funnel: Contests on a Tab
• Engagement INCREASES! •Likes, •Shares •Comments •Leads via entries
Webinar: July 27, 2011 Webinar Webinar Lead Capture Tab with Contests
Webinar: July 27, 2011 Webinar Webinar Lead Capture Tab with Contests
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Case Study
• Photo contest • Used a Like Gate • Vote 1x per day
• RESULT: Reach • Likes 800 to 1100+ • New Business Booked bit.ly/FBphotocase
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Bottom Funnel focus Remove Final Barriers. Get Sale.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Bottom Funnel focus Remove Final Barriers. Get Sale.
• This is the 20% portion of your content mix on Facebook • Special Time Specific offers • Content that leads to posts where value to buyer is outlined • Posts that help outline ROI
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
BRING IT ALL TOGETHER….Remember: Majority of user time is spent in the the News Feed SO POSTING Is VITAL. to drive fans to the Tab!
Facebook Benefits:
Increase…
• Exposure / Reach
• Increase Traffic to website
• Increase Email Marketing List
• Increase Leads and Lead Nurturing
Webinar: July 27, 2011 Webinar Webinar
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
POST TYPE:
• IMAGES Work!
• BE SOCIAL
• BE HELPFUL
More Details: bit.ly/FBBestPractice
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
HELP Scores
But being Too “salesy” will kill loyalty.
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
HELP Scores
The opposite of pushy, “salesy”, 1 way is to Offer value
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
HELP Scores
• General Rule for Brands
80% useful, 20% promotional Add Value. Be a Resource. Companies on Facebook need to be social, be like the people
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
Posting and Apps • Build Engagement, • Grow Fan Base, • Increase Leads & • Convert Sales
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
KEY 1: “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar KEY 2: Capture Leads on Tabs
• Offer something
to incentivize
• Keep it simple
• Capture Email
Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
Webinar Webinar
KEY 3: Closure Content Direct offers and posts That help viewer Determine ROI
Question and Answer time
Special Offer…Try TabSite at 33% off:
Use code: SummitUP at checkout on tabsite.com
Webinar: July 27, 2011
Slidedeck from presentation available at: bit.ly/SummitUp
Webinar: July 27, 2011
Thanks for joining me!
Slidedeck available at: bit.ly/SummitUp
About • Easily run Contests
• Offer Deals and Coupons (and more)
• Helps Pages GROW fans / CAPTURE leads
• Facebook.com/tabsite and www.TabSite.com
Recommended