Facebook Marketing - Growing Fans, Capturing Leads...A Facebook Sales Funnel Strategy

Webinar: July 27, 2011

Facebook.com/TabSite www.TabSite.com

Webinar

Mike Gingerich TabSite Co-founder

Slidedeck from presentation available at: bit.ly/SummitUp

http://bit.ly/SummitUp


Today’s Agenda:

• The Facebook Opportunity and Challenge

• Lead Capture on a Facebook Tab

• Contests and Promotions to Grow Fans & Leads

• Success Tips for Posting your Tab

• Question & Answer

Webinar: July 27, 2011 Webinar Webinar

Today’s Agenda: Webinar: July 27, 2011 Webinar Webinar

Old Marketing

Close but still not “with” the animals

Today’s Agenda: Webinar: July 27, 2011 Webinar Webinar

The New Marketing!

On Facebook Businesses swim with

users!

• Users spend OVER 7 hrs per month. 2x > #2

• 71% access Facebook via Mobile device

• 77% of b2c companies acquired a customer

through Facebook, as have 41% of all b2b’s (2012)





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Where do Facebook users spend time? Majority of user time is spent in the the News Feed SO POSTING Is VITAL. This is how you “get seen”

Webinar: July 27, 2011 Webinar Webinar The Challenge


To market on Facebook is to swim with the fish that are there!

It is a social network!


Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Competition to be seen.. is FIERCE!



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-The News Feed is the Battlefield Let’s dive into a Strategy to win.



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3 Types of Content

• Top - Engage

• Middle - Capture

• Bottom - Close

Full Infographic at: bit.ly/FBSalesFunnel

http://bit.ly/FBSalesFunnel




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TOP of Funnel Material on Facebook

Infographic: bit.ly/FBSalesFunnel




Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com

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How to “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful



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How to “Swim with the Fish” (top of funnel)



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How to “Swim with the Fish”

80 – 20 Principle

Inspire, engage, attract, inform, educate, entertain. Content so good, people engage. Mid-Funnel is where Lead Capture occurs

Only 20% that is direct selly sell, direct pitch material.

80

20



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Mid-Funnel focus is moving Fan to Lead



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In Posts… 1. Capture Attention 2. Be Social 3. Be Helpful



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Drive…

4. To the Tab

5. Form Sign-up

Example leads to

Email sign-up via

Free eBook offer

Webinar: July 27, 2011 Webinar Webinar Remember: ‘Swim with’




Webinar Webinar Capturing Leads on Tabs

• Offer something

to incentivize

• Keep it simple

• Capture Email



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Mid-Funnel: Contests on a Tab

• Engagement INCREASES! •Likes, •Shares •Comments •Leads via entries

Webinar: July 27, 2011 Webinar Webinar Lead Capture Tab with Contests

Webinar: July 27, 2011 Webinar Webinar Lead Capture Tab with Contests



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Case Study

• Photo contest • Used a Like Gate • Vote 1x per day

• RESULT: Reach • Likes 800 to 1100+ • New Business Booked bit.ly/FBphotocase

http://bit.ly/FBphotocase

http://bit.ly/FBphotocase



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Bottom Funnel focus Remove Final Barriers. Get Sale.



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Bottom Funnel focus Remove Final Barriers. Get Sale.

• This is the 20% portion of your content mix on Facebook • Special Time Specific offers • Content that leads to posts where value to buyer is outlined • Posts that help outline ROI



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BRING IT ALL TOGETHER….Remember: Majority of user time is spent in the the News Feed SO POSTING Is VITAL. to drive fans to the Tab!

Facebook Benefits:

Increase…

• Exposure / Reach

• Increase Traffic to website

• Increase Email Marketing List

• Increase Leads and Lead Nurturing




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POST TYPE:

• IMAGES Work!

• BE SOCIAL

• BE HELPFUL

More Details: bit.ly/FBBestPractice

http://bit.ly/FBBestPractice

http://bit.ly/FBBestPractice



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HELP Scores

But being Too “salesy” will kill loyalty.



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HELP Scores

The opposite of pushy, “salesy”, 1 way is to Offer value



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HELP Scores

• General Rule for Brands

80% useful, 20% promotional Add Value. Be a Resource. Companies on Facebook need to be social, be like the people



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Posting and Apps • Build Engagement, • Grow Fan Base, • Increase Leads & • Convert Sales



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KEY 1: “Swim with the Fish” 1. Capture attention 2. Be Social 3. Be Helpful



Webinar Webinar KEY 2: Capture Leads on Tabs

• Offer something

to incentivize

• Keep it simple

• Capture Email



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KEY 3: Closure Content Direct offers and posts That help viewer Determine ROI

Question and Answer time

Special Offer…Try TabSite at 33% off:

Use code: SummitUP at checkout on tabsite.com


Slidedeck from presentation available at: bit.ly/SummitUp




Thanks for joining me!

Slidedeck available at: bit.ly/SummitUp

About • Easily run Contests

• Offer Deals and Coupons (and more)

• Helps Pages GROW fans / CAPTURE leads

• Facebook.com/tabsite and www.TabSite.com



http://www.facebook.com/tabsite

http://www.tabsite.com/