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A quick look at some tips for successfully getting your museum on Facebook.
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Getting Up and Running with
How Do You Feel About Facebook?
www.paperkitecreative.com
Define Your Goals• Awareness: Events and exhibits, PR• Build Relationships: Engage in authentic conversations with your Fans and keep your brand top-of-mind• Get Input: Get feedback from Fans, float ideas, “listen for trends”• Motivate to Action: Visit this weekend, sign up for classes, donate• Brand Evangelism: encourage Fans to help you reach new customers
Think Like a Fan
What will be valuable to your fans?
• Requests for Opinions
• Exclusive Content
• Special Offers
• Behind-the-Scenes
www.paperkitecreative.com
Some Things to Consider
Facebook is a place where people engage with friends. When you think of your Fans as Friends – it changes the way you treat them.
www.paperkitecreative.com
Broadcast vs. Conversation
The social web is a conversational medium, not a broadcast medium. That means listening and responding to your fans.
www.paperkitecreative.com
Engage Across Departments
Getting a diversity of voices and subject matter creates a much more lively experience for your Fans.
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Be Remarkable
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Some Useful Links
• http://www.facebook.com/marketing
• http://www.facebook.com/FacebookPages
• http://www.facebook.com/nonprofits
www.paperkitecreative.com
www.paperkitecreative.com
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