Getting Up and Running with

How Do You Feel About Facebook?

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Define Your Goals• Awareness: Events and exhibits, PR• Build Relationships: Engage in authentic conversations with your Fans and keep your brand top-of-mind• Get Input: Get feedback from Fans, float ideas, “listen for trends”• Motivate to Action: Visit this weekend, sign up for classes, donate• Brand Evangelism: encourage Fans to help you reach new customers

Think Like a Fan

What will be valuable to your fans?

• Requests for Opinions

• Exclusive Content

• Special Offers

• Behind-the-Scenes

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Some Things to Consider

Facebook is a place where people engage with friends. When you think of your Fans as Friends – it changes the way you treat them.

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Broadcast vs. Conversation

The social web is a conversational medium, not a broadcast medium. That means listening and responding to your fans.

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Engage Across Departments

Getting a diversity of voices and subject matter creates a much more lively experience for your Fans.

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Be Remarkable

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Some Useful Links

• http://www.facebook.com/marketing

• http://www.facebook.com/FacebookPages

• http://www.facebook.com/nonprofits

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