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Facebook Blogging and Twitter Fundamentals. A presentation from the I do BUSINESS Summit. http://idobusiness.ca
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Facebook, Blogging and Twitter FundamentalsWith Shane Gibson
@shanegibson
Scott Heiferman
300 million updates/day
Socialized.me/idobusinesssocial
Islands
Socialized.me/idobusinesssocial
Ecosystem
Socialized.me/idobusinesssocial
Who blogs anyway?
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
The Reverse Drip
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Nano-markets
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Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
George Moen – CEO, Blenz Coffee
Socialized.me/idobusinesssocial
Owned?Earned?
Paid?Build YourOwn ATM
Con
trast
In
Con
ten
t
1. Morning Quote2. Post Content3. Post Some Tips4. Retweet5. Thank and Follow6. Help Someone7. Get Social8. Connect with
Influencers
TwitterFormul
a
Socialized.me/idobusinesssocial
Blogging
Socialized.me/idobusinesssocial
What to blog about?
•Frequently Asked Questions (List 20)
•New product launches and features (cool factor, fun, innovative, news)
•Events on-site or in the community
•Your take on local news
•Your take on industry news
Socialized.me/idobusinesssocial
What to blog about?
•Video (Yours and Others)
•Twitter stream on a topic
•Guest bloggers (experts, influencers, key staff)
• Interviews via email, video, skype etc.
•Seasonal Tips, Top 10’s, How-to’s etc.
•Transcribe Audio/Video
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✘Marketing materials and brochure ware
✘Endless event announcements with no added value
✘Cut and paste corporate announcements and press releases
✘Product and service pitches
✘No comments or heavy moderation
✘Not a personal voice
Corporate Blogging Errors
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Launch a blog!- Domain Registration: Hostmonster.com or Godaddy.com
- Hosting and Wordpress Software: Hostmonster.com
-Theme and design?
- Custom Themes
- DIY or Free
Socialized.me/idobusinesssocial
Building reader base•Post content links (and partial posts)
on social networks
•Have an email subscription option
•Notify customers and existing newsletter subscribers – use newsletter as a digest
•Reciprocal guest blogging
•Link from all other networks
•Put it in print
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
What gets lift?
Posts and Contests
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Engaging Posts - Quizzes
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In the Community
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Memes / Pop-Culture
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Sponsored Posts
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Get Sociable!
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Get Visual - Images
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Socialized.me/idobusinesssocial
Offerpop.com
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Offerpop.com•Fangated Coupons
•Refer-a-friend Contests
•Photo contests
•Tug-of-war
•Video contests
•Caption contests
•Twitter deals
Socialized.me/idobusinesssocial
Ecosystem
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