Facebook 2017

Facebook 2017

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Lorraine Ball@roundpeg | @lorraineballlorraine@roundpeg.biz | www.roundpeg.bizwww.facebook.com/roundpegindy

Agenda

The Basics: General Etiquette, Avatars & Cover Images Content types: Text, Visuals, Video & More Platform specific strategies Metrics Advertising

Etiquette

Delete negative commentsBe helpful, create a positive experience

Ignore your fans Answer questions, like and share content

Talk only about yourself Balance self-promotion with helpful and entertaining content

Not completing your page Complete profile add logo, photos and link to your website

Forget to provide context

Infrequent posting or too much Be active, match volume to platform

Include a comment when sharing

Avatars and Cover Image

Avatars & Cover Images

Avatars and Cover Image

Cover Image and Avatar Sizes

Cover Image: 851 x 315 Avatar: 180 x 180

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Low volume/high value

Minimum: 3 X per week

Maximum: 10 X per week

Quality vs. quantity

Facebook Basics

Facebook Best Practice

Get likes, shares, commentsEntertain, invite conversation, ask questions

50%

Be useful & informativeHints + tips, interesting articles and

links,30%

About your businessCalls to action. Learn More. 20%

Increase Reach

Tag, tag, tag Interact with others Share to personal pages 30 minute response time

Content Types

Fill-in-the-blank

Question Fun fact or tip

Content Types: Simple Text

TRAVEL TIPSTRAVEL TIPS

TRAVEL TIPS – Did you know that every night at the Trevi Fountain in Rome about 3,000 Euros are swept up from the bottom of the basin and donated to charity?

More Text Updates

Question, Contest, Poll Use Prefix to indicate part of a series:

Question of the day This week’s poll

Content Types

Post with a link

Stats, facts or tipsTRAVEL TIPS3,000 Euros are swept from the bottom of Trevi Fountain daily & donated to charity.

Why not book a trip to see if for yourself .

Facebook is a Visual Medium

Post with image will get 120% more engagement than text

Content Types: Visuals

Digital ContentPhotos Videos

Image Tips

Best Size: 1200 px wide by 630 px tall

Images for Status Updates vs Ads

20% Text Rule for Ads

More is Better

Albums and multiple images get up to 180% more engagement than text

Multiple Images Collage vs Album

Multiple images: 3 gives best interaction One time topic: Use image upload Return topic: Create an album

Slide Show

Higher reach and engagement Ideal if you want to grow fans

Carousel

Higher click through Good to tell sequential story Ideal to drive web traffic

Facebook Live

Promote before you broadcast Prepare and practice ( Live & spontaneous doesn’t mean sloppy ) Set phone in airplane mode Make it personal and fun Optimize the recording ( Post show views may exceed live) Analyze Results

The Note

Create complete blog post Link to other content Boost not available

Weekly Content Plan - Facebook

1 50% Fill-in-the-blank:

2 50% Question:

3 50% Photos:

4 30% Tip, stat or fact:

5 30% Link to a blog post:

6 20% Sale, event or product/service info:

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Measure What Works

What types of posts are doing well

Engagement metrics

Who engages with your content

When your fans are online

Advertising

Pay to Play World

Find Your Best Content

Pick Your Audience

Fans Friends of Fans Custom Audience

Demographics Interests

Clone your email list

Set Your Budget

Track Results

Questions?

lorraine@roundpeg.biz | www.roundpeg.biz

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