Facebook (101) for Small Business

ABC’s & 123’s of GTCC Small Business Center

Greensboro, NC February 1st 2013

I hope you are …

and not in …

Maybe after our time together this morning

we can become …

The previous acronyms Were a few of The Words

added to the2011 Oxford

English Dictionary

I know …

Question

too much information?

2011 Oxford English

Dictionary

1. First and Last Name 2. Hometown3. Favorite Flavor of Ice Cream4. (1) Word That Describes You5. Specialty of Your Business

6. (3) Words That Describe Your Business7. “I have to know ________ about facebook

for today to be a success.”

09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds

Social Media in 2013

Still have a landline home phone?

Have only a mobile phone?

168 million emails are sent

13,000+ iPhone apps are downloaded

98,000+ tweets

320+ new usersregister on twitter

510,040 comments 695,000 status updatesare published on Facebook

6,600 images are published on Flickr

694,445 search querieson Google

600 videos (25 hrs) are uploaded to YouTube

370K+ minutes of calls

done by Skype users

20,000 new posts are published on Tumblr

13K+ hrs of music streaming

flows from Pandora

From Brian Solis

REMEMBERto take Social Media (facebook) 1 mile at a time

http://www.slideshare.net/gothe262

Our Roadmap Getting To Know One Another Mile #1 – Think Mobile Mile #2 - “ABC’s & 123’s of Social Media” Mile #3 – Get to know Google Mile #4 – First Impressions Mile #5 - Overview of Social Media Channels Mile #6 - FACEBOOK

Mile #1 – “Think Mobile”

Questions

Mile #2 – “Know Your ABC’s & 123’s”

"ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum.

• Share everything.• Play fair• Don't hit people• Say you're sorry when you hurt somebody.• Wash your hands before you eat.• Flush. Take a nap every afternoon.• When you go out in the world, watch out for traffic,

hold hands and stick together.• Clean up your own mess.

LinkedIn (2003) – 9 Yrs OldFacebook (2004) - 8 Yrs OldYouTube (2005) – 7 Yrs Old TwitterTwitter (2006) (2006) – – 6 Yrs Old6 Yrs OldSlideShareSlideShare (2006) (2006) – – 6 Yrs Old6 Yrs OldPinterestPinterest (2010) (2010) – – 2.5 Yrs Old 2.5 Yrs Old

They're just kids …

• Always Smile• Ask Questions• Apologize Quickly

• Be Real• Bully-Free Zone • Be a Friend • Be Respectful

• Consider Others• Clean Up Your Own Mess• Count Your Blessings

Mile #3 – “Get to know Google”

NOTYour business is

what You say… It is what

SAY!

Over 700 million people use Google every day?

8+ Billion Page Views Per Day

300+ Million Searches Per Hour

You Need A Google Account

www.google.com

Google Alerts Search Engine

Example: Google Alert

ACTIVITY: Google Yourself

Mile #4 – “First Impressions”

“You don’t get a 2nd chance to make a 1st impression“

These are 2nd Impressions

1st Impression is online

Mile #5 – “Overview of Social Media Channels”

Visual (65%)• Pictures• Graphs, Charts• Diagrams

Kinesthetic (5%)

• Doing • Touching • Direct

Involvement

Auditory (35%)

• Sound• Verbalization• Talking out loud

by the #’s

15.8 minutes

12.1 minutes

Google+ = Google Social Tools

• Circles• Sparks• Hangouts• Mobile • Streams

JUMP IN

An information network – used to share and discover new information

200+ Million Registered Users Over 100mn tweets are written every day 75% of traffic comes from outside of Twitter

Apps, Links, Mentions, Facebook, etc. 75% of Twitter usage is via mobile phone

Conner RileyStory of

Cisco Fatty

JUMP IN

AND

JUMP INSlideShare is the World’s Largest Community

for Sharing Slideshow Presentations AND

Videos

PDFs

Documents

Webinars

Over 45 million monthly users Over 90 million monthly pageviews Can upload PowerPoint, OpenOffice and PDF

presentations 70% of Users Have a College Degree

3rd Largest Search Engine. Google is #1 Facebook is #2 Owned by Google 2+ Billion Views a Day Average person spends 15 minutes per day on YouTube. 70% of the activity on YouTube comes from outside US

Median age of LinkedIn is 44 Business, Professional & Career Focused Over 200 Million Members in 200 Countries 61 % LinkedIn’s users are aged 35 or older. 80% are college educated

WHY

IS

Social Networking Site for Business

Professionals.#1

WHY?

2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.

DOES

WORK

– 1st Degree – personal, immediate network.

– 2nd Degree – connected to at least one member of your 1st degree to introduce you.

– 3rd Degree – connected to at least one member of your 2nd degree connection.

510,040 comments 695,000 status updatesare published on Facebook

Over 1 billion facebook posts everyday. Over 80% Check facebook Once a Day. Median age of facebook is 38 (48 in USA) 61% of Facebook users are age 35 or older. Members over the age of 55 grew 513%

JUMP IN

JUMP IN

JUMP IN

What is the number of languages available on

facebook?

JUMP IN

JUMP IN

What % of facebook users are outside of the United States?

JUMP IN

JUMP IN

Facebook Safety Center

JUMP INApps (applications)

JUMP INNews Feed

Facebook Newsfeed – See all the recent news with your friends

JUMP INNews feed

P INGraph Search

JUMP IN4 Areas of Facebook Graph Search •Peop

•Places•Photos•Interests Graph Searches unearth information shared by your friends, as well as public information on Facebook as a whole.

JUMP INApps (applications)

JUMP INApps cont.

JUMP IN

“LIVE”

MOBILEis only going to get better …

TABLETS 75% of American Households plan on buying a tablet during 2012.

JUMP IN

JUMP IN

JUMP INProfile vs. Page

Businesses are only allowed to create pages NOT profiles.

A business which opens a profile page is in direct violation of Facebook’s ‘Terms of Use’.

JUMP INProfile vs. Page

Facebook Pages cannot add people as friends. They can ‘only’ like other Facebook Pages.

When companies like each other on Facebook, they can help promote each other’s content.

JUMP INProfile vs. Page

There is a 5000 friend limit on each profile.You can have an unlimited number of fans on your

Facebook Page.

JUMP INProfile vs. PageProfiles can interact in Facebook Groups! We

love and use groups!Facebook Pages can not interact in groups,

however, they can create events, just like a profile can.

JUMP IN

JUMP IN

JUMP IN

JUMP IN

Facebook and Twitter

Link Facebook to Twitter: every post becomes a tweet.

DO NOT link Twitter to Facebook!To link Facebook to your Twitter account. Your

posts become tweets

http://facebook.com/twitter

JUMP IN

JUMP IN“Cool Wand”

JUMP INWhat are QR Codes?

Location Based

Stay Organized

Remember: Relationships Matter Social Media is only one mile in your marketing marathon.

Don’t Forget:You’re business is like a needle in a haystack …

JUST JUMP IN

JUMP IN

QUESTIONS

For Additional Social Media Coaching, please visit Mitch Miles and the

26.2 Group at the following

mitchmiles - Twitterwww.gothe262.com - Web

LinkedIn.com/in/mitchmiles - LinkedInmitch@gothe262.com - Web

Thank You!