Exploring the future impact of the internet on our relationship with organisations

1 | 02.05.20231 | 02.05.2023

now you knowOCT 20-21  |  LONDON  |  #NYKCONF

Stephen Waddington@wadds

2 | 02.05.2023

UN Millennium Development goals

Source: International Telecommunication Union Facts & Figures http://bit.ly/1QTSz61

3 | 02.05.2023

What’s been achieved

Source: International Telecommunication Union Facts & Figures http://bit.ly/1QTSz61

4 | 02.05.2023

Internet equality by 2030?

Source: Internet.org

“Internet.org is a Facebook-led initiative with the goal of bringing internet access and the benefits of connectivity to the two-thirds of the world that doesn‘t have them.”

5 | 02.05.2023

The internet is a conversation

Source: The Cluetrain Manifesto, Searls et al (1999)

6 | 02.05.2023

Social media is maturing

Source: Facebook Q1 2016 results

7 | 02.05.2023

Influencers. How much?

Source: The Economist, 17 October, 2016

8 | 02.05.2023

Daft conversations

Source: The Condescending Corporate Brand Page http://wadds.co/2e5caZC

9 | 02.05.2023

Twitter help

Source: Personal Twitter feed

10 | 02.05.2023

Twitter help

Source: Personal Twitter feed

11 | 02.05.2023

Crowdsourcing with purpose

Source: LEGO Ideas http://wadds.co/2e5cxmT

12 | 02.05.2023

Inside and out

Source: Ketchum Workspace

13 | 02.05.2023

New content formats

Source: Clorox Healthcare Nasal Antiseptic Swabs http://wadds.co/2eaTeJ9

14 | 02.05.2023

The future will be televised. No really

Source: Al Jazeera English Facebook page http://wadds.co/2e5cpnm

15 | 02.05.2023

Talk to me

Source: Siri, Apple

16 | 02.05.2023

Disintermediation? There’s more

Source: Amazon Echo http://wadds.co/2e5dwUc

17 | 02.05.2023

Facebook chat and bots

Source: Facebook Messenger

18 | 02.05.2023

Internet of everything

Source: Amazon Dash http://wadds.co/2ehRIAP

19 | 02.05.2023

Socially responsible, open organisations

Source: Pategonia http://wadds.co/2e5cxmU

20 | 02.05.2023

The internet is a conversation

Source: The Cluetrain Manifesto, Searls et al (1999)

21 | 02.05.202321 | 02.05.2023

now you knowOCT 20-21  |  LONDON  |  #NYKCONF

Stephen Waddington@wadds