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1 | 02.03.2022 1 | 02.03.2022 now you know OCT 20-21 | LONDON | #NYKCONF Stephen Waddington @wadds

Exploring the future impact of the internet on our relationship with organisations

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Page 1: Exploring the future impact of the internet on our relationship with organisations

1 | 02.05.20231 | 02.05.2023

now you knowOCT 20-21  |  LONDON  |  #NYKCONF

Stephen Waddington@wadds

Page 2: Exploring the future impact of the internet on our relationship with organisations

2 | 02.05.2023

UN Millennium Development goals

Source: International Telecommunication Union Facts & Figures http://bit.ly/1QTSz61

Page 3: Exploring the future impact of the internet on our relationship with organisations

3 | 02.05.2023

What’s been achieved

Source: International Telecommunication Union Facts & Figures http://bit.ly/1QTSz61

Page 4: Exploring the future impact of the internet on our relationship with organisations

4 | 02.05.2023

Internet equality by 2030?

Source: Internet.org

“Internet.org is a Facebook-led initiative with the goal of bringing internet access and the benefits of connectivity to the two-thirds of the world that doesn‘t have them.”

Page 5: Exploring the future impact of the internet on our relationship with organisations

5 | 02.05.2023

The internet is a conversation

Source: The Cluetrain Manifesto, Searls et al (1999)

Page 6: Exploring the future impact of the internet on our relationship with organisations

6 | 02.05.2023

Social media is maturing

Source: Facebook Q1 2016 results

Page 7: Exploring the future impact of the internet on our relationship with organisations

7 | 02.05.2023

Influencers. How much?

Source: The Economist, 17 October, 2016

Page 8: Exploring the future impact of the internet on our relationship with organisations

8 | 02.05.2023

Daft conversations

Source: The Condescending Corporate Brand Page http://wadds.co/2e5caZC

Page 9: Exploring the future impact of the internet on our relationship with organisations

9 | 02.05.2023

Twitter help

Source: Personal Twitter feed

Page 10: Exploring the future impact of the internet on our relationship with organisations

10 | 02.05.2023

Twitter help

Source: Personal Twitter feed

Page 11: Exploring the future impact of the internet on our relationship with organisations

11 | 02.05.2023

Crowdsourcing with purpose

Source: LEGO Ideas http://wadds.co/2e5cxmT

Page 12: Exploring the future impact of the internet on our relationship with organisations

12 | 02.05.2023

Inside and out

Source: Ketchum Workspace

Page 13: Exploring the future impact of the internet on our relationship with organisations

13 | 02.05.2023

New content formats

Source: Clorox Healthcare Nasal Antiseptic Swabs http://wadds.co/2eaTeJ9

Page 14: Exploring the future impact of the internet on our relationship with organisations

14 | 02.05.2023

The future will be televised. No really

Source: Al Jazeera English Facebook page http://wadds.co/2e5cpnm

Page 15: Exploring the future impact of the internet on our relationship with organisations

15 | 02.05.2023

Talk to me

Source: Siri, Apple

Page 16: Exploring the future impact of the internet on our relationship with organisations

16 | 02.05.2023

Disintermediation? There’s more

Source: Amazon Echo http://wadds.co/2e5dwUc

Page 17: Exploring the future impact of the internet on our relationship with organisations

17 | 02.05.2023

Facebook chat and bots

Source: Facebook Messenger

Page 18: Exploring the future impact of the internet on our relationship with organisations

18 | 02.05.2023

Internet of everything

Source: Amazon Dash http://wadds.co/2ehRIAP

Page 19: Exploring the future impact of the internet on our relationship with organisations

19 | 02.05.2023

Socially responsible, open organisations

Source: Pategonia http://wadds.co/2e5cxmU

Page 20: Exploring the future impact of the internet on our relationship with organisations

20 | 02.05.2023

The internet is a conversation

Source: The Cluetrain Manifesto, Searls et al (1999)

Page 21: Exploring the future impact of the internet on our relationship with organisations

21 | 02.05.202321 | 02.05.2023

now you knowOCT 20-21  |  LONDON  |  #NYKCONF

Stephen Waddington@wadds