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Audrey Koetting
Lauren Levi
Bryn Likins
Jonathan Startz
Recovery
Last year, low cost airlines reported a 8.7% increase in passenger numbers.
In contrast, legacy carriers experienced a 1.9% decrease is passenger numbers.
Industry Overview
Porter’s Five Forces
High Buyer Power High Supplier Power High Threat of
Substitute Services High Threat of New
Entrants High Rivalry Among
Existing Competitors
easyJet
Ryanair
Euro Airways
Broad cost leadership
Sustainability Special features Superior customer
service
The Future of European Travel
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