Audrey Koetting

Lauren Levi

Bryn Likins

Jonathan Startz

Recovery

Last year, low cost airlines reported a 8.7% increase in passenger numbers.

In contrast, legacy carriers experienced a 1.9% decrease is passenger numbers.

Industry Overview

Porter’s Five Forces

High Buyer Power High Supplier Power High Threat of

Substitute Services High Threat of New

Entrants High Rivalry Among

Existing Competitors

Blue Air

easyJet

Ryanair

Wizz Air

Euro Airways

Broad cost leadership

Sustainability Special features Superior customer

service

Information Technology

Use of Blogs

The Future of European Travel