Envisioning product roadmap from the customer's eye - Tushar Joshi and Amit Shrivastav,...

Dimensions of Product Management

Tushar Joshi - Tushar.Joshi@schneider-electric.com Amit Shrivastav - Amit.Shrivastav@schneider-electric.com|seeingfuture.wordpress.com Schneider Electric

Envisioning product roadmap from the customer’s view !August 2013!

2

Agenda!

The Context

Roadmap VS Road Map

Underlying Issues •  Lack of visibility •  Lack of communication •  Expectation Setting •  ‘Custom’arize your Product

Closing Thoughts

Q & A

3

Enterprise Resource Planning

Customer Relation Management

Supply C

hain

Partner Relations

Soc

ial M

edia

Human Resource Management

Intra

net

Data A

nalytics

The Context!

4

Roadmap VS!Road Map!

Vendor Customer

Planning and portraying the use of scientific and technological resources, elements and their structural relationships over a period of time.

Identifies, evaluates and selects strategic alternatives that can be used to achieve desired business objectives, and the resultant summarizes and communicate the results of key business decisions

Evolving the features, performance and salability of the product for the entire customer base

Customizing the product to suit the organization and be a perfect fit solution for the business needs

It is the statement of direction; not a commitment

It is the basis to plan business activities for the future

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Lack of Visibility!

Customer does not have visibility on what’s coming up !

6

‘

Lack of Communication!

Product Design Product Engineering Product Implementation

Being ‘Slow’ at communicating roadmap has an adverse effect over the strategic planning and customer’s own forecast

7

Expectation Setting!

Make sure your customer knows how much is too much !

8

‘Custom’arize your Product!

9

Closing Thoughts!

Vocal Customers?

Only incremental input…

Customers who never came back after PoC!!

Value Preposition out of feedback?

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Thank you ! !

Questions? !