View
677
Download
0
Category
Preview:
DESCRIPTION
A summary of the marketing activities undertaken by Entrepreneur OrganizationBeijing communications team to raise the profile of the Chapter.
Citation preview
Jim JamesCommunications Chair
March 2012jim@eobeijing.com
EO Marketing AwardsBeijing Chapter
Ian BurnsCommunications Chair Elect
March 2012ian@eobeijing.com
1. Advertising in Key Media2. Creative Partnerships3. Learning Events4. Social Media Presence5. P.R. Activities6. Video Testimonials7. Member Community8. Internal Communications9. Overdrive10.Octane
Contents
Advertising
Agenda magazine an EO Beijing member company
became an EO Beijing partner in 2011• Beijing’s #1 Business Lifestyle Magazine
• Insider Hub for Entrepreneurs Working in Beijing
• Must-Read for Professionals
• Sponsor Bi-Monthly EO Ads
Jim James - EO Beijing member
Advertising2011 November 2011 November 2011 December
Advertising2012 January 2012 January 2012 February
Advertising2012 February 2012 March 2012 March
Creative Services
Redstar Media an EO Beijing member company became an EO Beijing partner in 2011 • Sponsor Bi-Monthly EO Ad Design in Agenda mag
• Provide graphic design, typesetting, Chinese translation & print of EO marketing materials
Marketing Literature
Learning Events
•Agenda magazine sponsored, organised & promoted Verne Harnish event Feb/March 2012
•130 people attended
• LinkedIn• Created January 2009
• Professional Group
• 62% EO Beijing Membership
Social Media
Social Media
• Facebook• Created 2011
• 58% EO Beijing Membership (VPN issues)
• Weibo Chinese ‘Twitter’ equivalent
• Launched 2009, 200m users
• EO Beijing started Sept 2011
• 282 following
• 94 ‘tweets’
Social Media
P.R. Activity
• Member Profiling in Partner mag/site
• Member Profiling in Chinese Entrepreneur mag/site
• China Daily International
• CBN Weekly
P.R. Activity
• Member Profiling in Partner mag/site
• Member Profiling in Chinese Entrepreneur mag/site
• China Daily International
• CBN Weekly
P.R. Activity
• Member Profiling in Partner mag/site
• Member Profiling in Chinese Entrepreneur mag/site
• China Daily International
• CBN Weekly
P.R. Activity
• Member Profiling in Partner mag/site
• Member Profiling in Chinese Entrepreneur mag/site
• China Daily International
• CBN Weekly
an EO Beijing member company
Became an EO Beijing partner in 2011• EASTWEST PR provides
traditional and digital PR services including social media and online video.
• Expert Assistance with EO Beijing events and Public Relations.
P.R. Activity
Video Testimonials
Watch Video Online
Video Testimonials
Watch Video Online
Member Community
Recruitment Initiatives
Internal Communications
• Monthly EO Update issued to members via EO Access
Global EO Profile
• Beijing EO on Overdrive
Octane Contribution
• March 2012 issue
• Beijing member Casper Johansen featured in Technode
EO Beijing has created an integrated,
bilingual communications program which shares
information and knowledge with members and potential
members in Beijing and beyond.
Summary
Jim JamesCommunications Chair
March 2012jim@eobeijing.com
EO Marketing AwardsBeijing Chapter
Ian BurnsCommunications Chair Elect
March 2012ian@eobeijing.com
Recommended