Entrepreneur! london 2012 slideshare

Entrepreneur! Why? How? What?

Sunday  29  January  12  

Erik Scarcia Comsigliere

Agenda

•  Introduction •  Choices •  Story(Why?) •  Methods(How?) •  Solutions(What?) •  Wrap-Up

Introduction

•  Who’s Erik? •  Who are you? •  What do we expect? •  What can you expect?

Find the Entrepreneur!

Erik  

Entrepreneur?

Is an owner of a business who makes money through risk and initiative.

Succes?

Visualize Success!

Choices & Questions

It takes courage to make good choices

Chaos

Real  Or  Fake?

Cool  Or  Cool?

Hut or Iglo?

Tools or Tools?

What if you were 3?

Up or down?

Digital?  Or  Analogue?

Quality or bu(r)gger

Or be a burger…

Choose!

This one contains an iPad!

!Pirate?  or  navy? •  Freedom •  Self-reliance •  Responsability

•  Creation

•  Flexibility •  Uncertainty!

•  Entrepreneur

•  Compliancy

•  Part of a system

•  Routine & rules

•  Keeping

•  Planning

•  Uncertainty!

•  Manager

Who do you want to be?

1. Ridicule

2. Discussion

3. Adaption

Every idea meets ‘RDA’…

Story/Why?

Why?

What’s your drive ?

Introvert

Thinking

Feeling

Extravert

What’s your drive ?

Why, How, What ?

Why?

How?

What?

Apple ?

Why? Everything we do we believe in challenging the status quo… How? By beautiful design, simple to use and user-friendly What? “We just happen to make great computers…wanna buy one?”

Every story needs backing…

The Value-Triangle

R

C E

Value

Ability to create relationships

Ability to Execute & Deliver

Ability to create Contributions

Methods?

Business?

Buy

Create

Sell OR +

Product

Service

K.I.S.S.!!!

Business Model Canvas

BMC-Example

Priorities?

Priority

Importance

Urgency

+

+ -

The Cloud

Trust it, Add value to it & use it!

The Crowd

Where are you?

Reaching The Crowd

Use smart & free tools!

Bullshit-Filter

Be Disruptive!

Make people talk about you!

Bring your A-team!

What?

Hedgehog-Concept What shall I do?

$

What am I passionate about?

What kind of (sellable) Solutions can I create?

What am I best at?

Consider this when designing your solutions Rank the senses!

Gaming „Seeing, Hearing, feeling,

interacting“

Video „Seeing & Hearing“.    

Pictures „Seeing“

Experience „Seeing, hearing, feeling“

Audio „Hearing“  

Design?

Context

Functionality -

+

+

Look from different angles…

Be original! (Out-of the-box)

Surprise!

The Elevator-Pitch

•  What do you do? •  What ‘problem’ do you solve? •  Why should they hire/buy from

you? •  Why should I Care?

Let’s go modelling!

Summary

•  Introduction •  Choices •  Story(Why?) •  Methods(How?) •  Products(What?)

Choices:

•  Entrepreneur or manager? •  Made the right choices? •  Willing to take risk? Take initiative

Story:

•  Is everything in sync with my WHW?

•  Does it sound ok? •  Does it look attractive/persuasive? •  Would you bet on it?

•  Does it make people happy? •  Does it hurt people? How bad? Is it

fixable?;-)

Methods:

•  Are my goals S.M.A.R.T? •  Have I set the right Priorities? •  Business Model Canvas? •  Does it pass the bullshit-filter? •  Do you have your A-Team?

Solutions:

•  Did the ‘Hedgehog’? •  Which senses ‘touched’? •  Design ok?(Context x functionality) •  Looked from all angles? •  Original, Remarkable, Surprise? •  Elevator pitch right?

Free Quicky!

•  Google-Tools •  Wordpress •  Dropbox •  Evernote •  Youtube •  Mail me! ;-)

scarcia@comsigliere.com

Remember…

Remember…

Remember…

Wrap-up!

Small things can have a big impact!

You!

Entrepreneur - Resources Badaboom Rockwell extra bold Sketch Rockwell

General

Choices & Questions

Why?

How?

What?

Work --Sheets Entrepre

neur!

Use these sheets wisely Just

Choices & Options

Le#   Right  

Your Drive?

Introvert

Thinking

Extravert

Feeling

Why/How/What?

?

Value-Triangle?

R C E

Relation Contribution Execution

Goals? S.M.A.R.T.

Specific (Clear?)

Measurable (Planning?)

Attainable (Doable?)

Relevant (Important?)

Time-bound (When ready?)

Priorities?

Urgent & Important

Not Urgent & Not Important

Not Urgent & Important

Urgent & Not Important

Business Model?

Costs

Customer- Segments

Relations Value Proposition

Channels Resources

Activities Partners

Revenues

What? (Hedgehog)

$

What? (Hedgehog)

$

Design?

Nice & useless

Not nice & useful

Nice & useful

Not nice & useless