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When do you decide to become an Entrepreneur? - London Youth ForumRoyal Borough of Kensington & Chelsea - Jan '12
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Entrepreneur! Why? How? What?
Sunday 29 January 12
Erik Scarcia Comsigliere
Agenda
• Introduction • Choices • Story(Why?) • Methods(How?) • Solutions(What?) • Wrap-Up
Introduction
• Who’s Erik? • Who are you? • What do we expect? • What can you expect?
Find the Entrepreneur!
Erik
Entrepreneur?
Is an owner of a business who makes money through risk and initiative.
Succes?
Visualize Success!
Choices & Questions
It takes courage to make good choices
Chaos
Real Or Fake?
Cool Or Cool?
Hut or Iglo?
Tools or Tools?
What if you were 3?
Up or down?
Digital? Or Analogue?
Quality or bu(r)gger
Or be a burger…
Choose!
This one contains an iPad!
!Pirate? or navy? • Freedom • Self-reliance • Responsability
• Creation
• Flexibility • Uncertainty!
• Entrepreneur
• Compliancy
• Part of a system
• Routine & rules
• Keeping
• Planning
• Uncertainty!
• Manager
Who do you want to be?
1. Ridicule
2. Discussion
3. Adaption
Every idea meets ‘RDA’…
Story/Why?
Why?
What’s your drive ?
Introvert
Thinking
Feeling
Extravert
What’s your drive ?
Why, How, What ?
Why?
How?
What?
Apple ?
Why? Everything we do we believe in challenging the status quo… How? By beautiful design, simple to use and user-friendly What? “We just happen to make great computers…wanna buy one?”
Every story needs backing…
The Value-Triangle
R
C E
Value
Ability to create relationships
Ability to Execute & Deliver
Ability to create Contributions
Methods?
Business?
Buy
Create
Sell OR +
Product
Service
K.I.S.S.!!!
Business Model Canvas
BMC-Example
Priorities?
Priority
Importance
Urgency
+
+ -
The Cloud
Trust it, Add value to it & use it!
The Crowd
Where are you?
Reaching The Crowd
Use smart & free tools!
Bullshit-Filter
Be Disruptive!
Make people talk about you!
Bring your A-team!
What?
Hedgehog-Concept What shall I do?
$
What am I passionate about?
What kind of (sellable) Solutions can I create?
What am I best at?
Consider this when designing your solutions Rank the senses!
Gaming „Seeing, Hearing, feeling,
interacting“
Video „Seeing & Hearing“.
Pictures „Seeing“
Experience „Seeing, hearing, feeling“
Audio „Hearing“
Design?
Context
Functionality -
+
+
Look from different angles…
Be original! (Out-of the-box)
Surprise!
The Elevator-Pitch
• What do you do? • What ‘problem’ do you solve? • Why should they hire/buy from
you? • Why should I Care?
Let’s go modelling!
Summary
• Introduction • Choices • Story(Why?) • Methods(How?) • Products(What?)
Choices:
• Entrepreneur or manager? • Made the right choices? • Willing to take risk? Take initiative
Story:
• Is everything in sync with my WHW?
• Does it sound ok? • Does it look attractive/persuasive? • Would you bet on it?
• Does it make people happy? • Does it hurt people? How bad? Is it
fixable?;-)
Methods:
• Are my goals S.M.A.R.T? • Have I set the right Priorities? • Business Model Canvas? • Does it pass the bullshit-filter? • Do you have your A-Team?
Solutions:
• Did the ‘Hedgehog’? • Which senses ‘touched’? • Design ok?(Context x functionality) • Looked from all angles? • Original, Remarkable, Surprise? • Elevator pitch right?
Free Quicky!
• Google-Tools • Wordpress • Dropbox • Evernote • Youtube • Mail me! ;-)
Remember…
Remember…
Remember…
Wrap-up!
Small things can have a big impact!
You!
Entrepreneur - Resources Badaboom Rockwell extra bold Sketch Rockwell
General
Choices & Questions
Why?
How?
What?
Work --Sheets Entrepre
neur!
Use these sheets wisely Just
Choices & Options
Le# Right
Your Drive?
Introvert
Thinking
Extravert
Feeling
Why/How/What?
?
Value-Triangle?
R C E
Relation Contribution Execution
Goals? S.M.A.R.T.
Specific (Clear?)
Measurable (Planning?)
Attainable (Doable?)
Relevant (Important?)
Time-bound (When ready?)
Priorities?
Urgent & Important
Not Urgent & Not Important
Not Urgent & Important
Urgent & Not Important
Business Model?
Costs
Customer- Segments
Relations Value Proposition
Channels Resources
Activities Partners
Revenues
What? (Hedgehog)
$
What? (Hedgehog)
$
Design?
Nice & useless
Not nice & useful
Nice & useful
Not nice & useless
