Enterprise2.0 Case Study: Toronto Transit Camp

Case Study:Toronto Transit CampCommunity-Driven Open Innovation or Focus Group 2.0?

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Copyright Remarkk Consulting, 2007. Distributed under a Creative Commons license: http://creativecommons.org/licenses/by-nc-sa/2.5/ca/

Online communitymeets physical place.

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Timeline:

December, 2006: TTC’s web site RFP

January 1, 2007: Toronto blogs call for help

January 3, 2007: TTC Chair signals openness

January 10, 2007: Web geek brainstorm

February 4, 2007: Transit Camp event

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Toronto Transit Camp“Not a complaints department,

a solutions playground”Passion and fun meet practice

Diverse communities

Design Slam

Cultural change

Instantiating community

Modelling for replication

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Results for TTC

Noticeable shift in relationship: from combative to collaborative

A new model for community engagement and communication

New open-source projects: openttc.ca, opentransit.info

TTC received expertise unavailable in-house

New strategies for a web site RFP:

embraces community and peer-production concept

maximizes brand and service impact with limited resources

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Social WebNew tools and online-enabled communities are

signalling a new paradigm of

knowledge production.

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New Lenses:Communities

Communities of Practice

Communities of Proximity

Communities of Interest

Communities of Values

Open Creative Communities

Open: no artificial barriers to entry; membership comes from creative citizenship, both professional and amateur

Creative: production of ideas and inventions that are personal, original and meaningful

Community: any group of individuals who interact and share some common characteristics

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Modeling TransitCampDiscovery and play

passion

fun

practice

Intersections of communities

professional and amateur

interest groups and creators

Community leadership

values

self-interest

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Collaboration

Co-Creation RulesYes, and...

Make an offer to do something

What you want me to do, and why?

Give me a platform

Create opportunity

Play

Understand the environment

Work at it

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Adapted from J. Moore & J. Cherkoff, http://www.changethis.com/29.03.CoCreationRules,

Love the 1%ers

Get vernacular

Make mistakes

Lower barriers

Let the mess show

Share your secrets

Be changed

Show the humanity

Commons-Based Peer-Production

Granular

Modular

Integratable

Self-selected

Fast/efficient communication

Trust construction

Norm creation

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Transparency

Monitoring

Peer-review

Discipline

Fairness

Institutional sustainability

Benkler, The Wealth of Networks: http://www.benkler.org/wealth_of_networks/index.php/Main_Page

What is compelling to me?

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Design for Energy

Communities are naturally occurring social systems

Social systems demonstrate emergent biological properties

Starts with passion and human desires

Intentional communities require design of a loose framework of rules/norms

Play is what happens in the space between the rules

Tapping emergence means activating passion and the play instinct

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What is the Opportunity?

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Social Computing Behaviour

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Gen Y (18-26) Gen X (27-40)Late Boomer

(41-50)Early Boomer

(51-61)Seniors (61+)

Creators 30% 19% 12% 7% 5%

Critics 34% 25% 18% 15% 11%

Collectors 18% 16% 15% 16% 11%

Joiners 57% 29% 15% 8% 6%

Spectators 54% 41% 31% 26% 19%

Inactives 21% 42% 54% 61% 70%

Source: Charlene Li, “Social Technographics”; Forrester Research, 2007