Enhance business value thru word of mouth

Vignette Corporation ©2008

Concept: Leveraging emerging standards to enhance business value thru word of mouth

Dirk Shaw, Digital Strategist

Vignette Corporation ©2008

Blogs and social networks are now part of our daily lives

Vignette Corporation ©2008

Vignette Corporation ©2008

Tomorrow is about providing the place for creating a new a social context

Vignette Corporation ©2008

What is a social context ?

Vignette Corporation ©2008

Family

Marketing/Interactive

Cycling

Random friends

Work stuff

Existing networks make up many context

College friends

Vignette Corporation ©2008

Red bull connect shifts context by linking networks around Xtreme sports news

Vignette Corporation ©2008

FoxNews shifts context by placing its news in a more social setting.

Vignette Corporation ©2008

Gigya makes it easy to connect existing networks to your Vignette content

Vignette Corporation ©2008

The web will be transformed from the still (somewhat) closed system it is today, to a massively social experience - it's the "always logged-in internet.“ fast company

Vignette Corporation ©2008

Social networking silo's are eroding thanks to open API's

Vignette Corporation ©2008

Concept: Facilitating conversations and spreading word of mouth

• Vignette Community services for commenting

• Face Book connect to spread word of mouth

• Vignette video for tours on Face book application

Vignette Corporation ©2008

Vignette Corporation ©2008

Vignette Corporation ©2008

Vignette Corporation ©2008

In summary

1. Don't build a new social network, create a new context

2. Leverage the integration tool by SN providers

3. Find out which customer are your talkers

4. Vignettes social media allows conversations to start, social networks allow them to spread

5. Vignette’s Digital Strategy team can help you identify opportunity’s for intersecting emerging media with our products