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Mobile is the new normal. We all know that. At a recent Social Marketers NYC meetup, we looked at how social and mobile are intersecting, and how marketers are adapting. We spoke with Jarrod Dicker of Time Inc., Deepesh Banerji of CBSSports.com, and Jeffrey Steir of Ernst & Young. Here are some nuggets of wisdom from our conversation.
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Engaging the Mobile Masses with Social O
It's no secret. Mobile is rising fast.
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By 2014, there will be more cell phones than people.
Source: CTIA.org
2000 2012
Global mobile traffic last year was 12x as high as internet traffic in 2000.
Source: Cisco Visual Networking Index
O%
P A
9 r 2 C
) b
a J #
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Percentage of Mobile Travel Bookings
Finance Activities
Watched Videos
Searched for a Product
Listened to music
Played Games
Accessed a Social Network
Looked Up Directions/Used a Map
Use Search
Sent or Read Email
Took a Photo or Video
The smartphone is our Swiss Army Knife.
Source: Google ThinkInsights
Q
The number of tablets shipped is expected to grow by 175% between 2012 and 2017.
By then, tablets will comprise marketshare than PCs.
Tablets are becoming our second mobile screen.
Source: IDC's Worldwide Smart Connected Device Tracker
Android
iOS
Windows Blackberry
Everything Else
Brands have to work across many devices.
Source: comScore MobiLens
{ 30% of mobile time spent on social
More than 30 billion minutes spent on Facebook and Twitter last year
Social networking eats up more smartphone data than web browsing
Mobile time is increasingly social time.
Source: Nielsen Co.
We know the facts, but have a lot of questions.
How do we account for so many devices?
What makes a great mobile user experience?
How do we make our social strategy more mobile?
How do you measure success?
So we asked the experts.
Jarrod Dicker Time Inc.
@jarroddicker
Jeffrey W. Stier Ernst & Young
@jeffreystierey
Deepesh Banerji CBSSports.com
@deepeshbanerji
#SocialMarketersNYC
What is Social Marketers NYC? Expertise and insight. That's what it takes to be a social marketer in NYC - and every month we deliver. We bring together journalists, analysts, social marketers and even scientists each month to discuss trends, strategies and cultural shifts that impact our brands. Each session includes a short presentation and then a discussion with top experts. Members are encouraged to ask questions and share their own insights. And we leave plenty of time for networking with food and drinks. Join us at http://www.meetup.com/Social-marketers-nyc/
About Offerpop Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter. Marketers across the globe use Offerpop to build active fan bases, optimize their social content, and unlock rich, actionable data that converts fans into customers. From small businesses to top brands like Amazon, Pepsi, and MTV, companies use Offerpop to drive success across their key marketing channels – engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps. Try us out for free at www.offerpop.com.
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