Emotions of Healthcare Seekers

of healthcare seekers

Hospitals and healthcare providers

Hospitals and healthcare providers operate in fiercely competitive market situations.

The functional benefits of your brand

The functional benefits of your brand things like

outcomes physicians & staff

technology & research

are considered cost of entry.

The functional benefits of your brand things like

outcomes technology & research

physicians & staff

Separating your brand from the competition

Separating your brand from the competition takes a deep understanding of what drives decision-making and behavior.

Inspire preference for your brand

Inspire preference for your brandby tapping what truly motivates your target audience.

Emotion.

denial

anxiety

relief

hope

denial

anxiety

relief

hope

I’m not really that sick. I’m sure this will pass.

denial

anxiety

relief

I’m not really that sick. I’m sure this will pass.

I don’t have time for this. I’ll just handle it myself.

hope

denial

anxiety

relief

hope

denial

anxiety

relief

hope

What’s wrong with me and what do I do if it’s serious?

denial

anxiety

relief

What’s wrong with me and what do I do if it’s serious?

Who can I trust to help me get through this?

hope

denial

anxiety

relief

hope

denial

anxiety

relief

hope

At least I know what I’m up against now.

denial

anxiety

relief

I know I’ll get through this— I’m ready to fight.

At least I know what I’m up against now.

hope

denial

anxiety

relief

hope

denial

anxiety

relief

hopeI really appreciate every day now. It’s amazing how that happens.

denial

anxiety

relief

I’m excited to put this behind me and get back to my life.

I really appreciate every day now. It’s amazing how that happens.

hope

These emotions, both positive and negative,

denial

anxiety

relief

hope

These emotions, both positive and negative, have an enormous impact on patients’ actions as they seek health information, guidance, and care.

denial

anxiety

relief

hope

The right messaging can help

The right messaging can help move denial toward understanding

The right messaging can help move denial toward understanding transform anxiety into trust

The right messaging can help move denial toward understanding transform anxiety into trust evolve relief into confidence

The right messaging can help move denial toward understanding transform anxiety into trust evolve relief into confidence and inspire hope and a sense of empowerment.

At the foundation of our work is the knowledge that

emotion

At the foundation of our work is the knowledge that

emotion motivates

At the foundation of our work is the knowledge that

emotion motivates behavior.

At the foundation of our work is the knowledge that

Our expertise lies in applying that knowledge

Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies

Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies that engage and influence consumers

Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies that engage and influence consumers at the root of their decision-making processes.

We are a brand engagement agency specializing in changing not simply perception but behavior.

We are a brand engagement agency specializing in changing not simply perception but behavior. And we’re ready to help you build a sincere and lasting preference for your brand.

Contact us.

web: www.northlich.com Mike Langerphone: 513.287.1812email: mlanger@northlich.com