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of healthcare seekers

Emotions of Healthcare Seekers

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How to capture what truly motivates healthcare consumers.

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Page 1: Emotions of Healthcare Seekers

of healthcare seekers

Page 2: Emotions of Healthcare Seekers

Hospitals and healthcare providers

Page 3: Emotions of Healthcare Seekers

Hospitals and healthcare providers operate in fiercely competitive market situations.

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The functional benefits of your brand

Page 5: Emotions of Healthcare Seekers

The functional benefits of your brand things like

outcomes physicians & staff

technology & research

Page 6: Emotions of Healthcare Seekers

are considered cost of entry.

The functional benefits of your brand things like

outcomes technology & research

physicians & staff

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Separating your brand from the competition

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Separating your brand from the competition takes a deep understanding of what drives decision-making and behavior.

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Inspire preference for your brand

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Inspire preference for your brandby tapping what truly motivates your target audience.

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Emotion.

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denial

anxiety

relief

hope

Page 13: Emotions of Healthcare Seekers

denial

anxiety

relief

hope

I’m not really that sick. I’m sure this will pass.

Page 14: Emotions of Healthcare Seekers

denial

anxiety

relief

I’m not really that sick. I’m sure this will pass.

I don’t have time for this. I’ll just handle it myself.

hope

Page 15: Emotions of Healthcare Seekers

denial

anxiety

relief

hope

Page 16: Emotions of Healthcare Seekers

denial

anxiety

relief

hope

What’s wrong with me and what do I do if it’s serious?

Page 17: Emotions of Healthcare Seekers

denial

anxiety

relief

What’s wrong with me and what do I do if it’s serious?

Who can I trust to help me get through this?

hope

Page 18: Emotions of Healthcare Seekers

denial

anxiety

relief

hope

Page 19: Emotions of Healthcare Seekers

denial

anxiety

relief

hope

At least I know what I’m up against now.

Page 20: Emotions of Healthcare Seekers

denial

anxiety

relief

I know I’ll get through this— I’m ready to fight.

At least I know what I’m up against now.

hope

Page 21: Emotions of Healthcare Seekers

denial

anxiety

relief

hope

Page 22: Emotions of Healthcare Seekers

denial

anxiety

relief

hopeI really appreciate every day now. It’s amazing how that happens.

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denial

anxiety

relief

I’m excited to put this behind me and get back to my life.

I really appreciate every day now. It’s amazing how that happens.

hope

Page 24: Emotions of Healthcare Seekers

These emotions, both positive and negative,

denial

anxiety

relief

hope

Page 25: Emotions of Healthcare Seekers

These emotions, both positive and negative, have an enormous impact on patients’ actions as they seek health information, guidance, and care.

denial

anxiety

relief

hope

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The right messaging can help

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The right messaging can help move denial toward understanding

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The right messaging can help move denial toward understanding transform anxiety into trust

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The right messaging can help move denial toward understanding transform anxiety into trust evolve relief into confidence

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The right messaging can help move denial toward understanding transform anxiety into trust evolve relief into confidence and inspire hope and a sense of empowerment.

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At the foundation of our work is the knowledge that

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emotion

At the foundation of our work is the knowledge that

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emotion motivates

At the foundation of our work is the knowledge that

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emotion motivates behavior.

At the foundation of our work is the knowledge that

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Our expertise lies in applying that knowledge

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Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies

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Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies that engage and influence consumers

Page 38: Emotions of Healthcare Seekers

Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies that engage and influence consumers at the root of their decision-making processes.

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We are a brand engagement agency specializing in changing not simply perception but behavior.

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We are a brand engagement agency specializing in changing not simply perception but behavior. And we’re ready to help you build a sincere and lasting preference for your brand.

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Contact us.

web: www.northlich.com Mike Langerphone: 513.287.1812email: [email protected]