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This presentation, given at the 7-7-7 session of the 2009 Vermont Business Expo, discusses why companies should write a blog and use Twitter to market and promote their business.
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Embrace Social Media:Blogging and Microblogging
Rich MaggianiSolari Communication © 2009 Solari Communication.
All rights reserved.
Cultivate your community of customers,prospects, and advocates through blogging
As a means of promoting your company.
© 2009 Solari Communication. All rights reserved.
Trust has shifted.
© 2009 Solari Communication. All rights reserved.
Official messages to conversations.
© 2009 Solari Communication. All rights reserved.
Leaders to peers.
© 2009 Solari Communication. All rights reserved.
A revised communication strategyincorporating…
© 2009 Solari Communication. All rights reserved.
The five C’s of social media:
© 2009 Solari Communication. All rights reserved.
Conversation.
© 2009 Solari Communication. All rights reserved.
Contribution.
© 2009 Solari Communication. All rights reserved.
Collaboration.
© 2009 Solari Communication. All rights reserved.
Connection.
© 2009 Solari Communication. All rights reserved.
Community!
© 2009 Solari Communication. All rights reserved.
wikis
microblogs
socialnetworks
podcasts
videocasts
blogsprofessional
networksonlinenewswires
© 2009 Solari Communication. All rights reserved.
microblogs
blogs
© 2009 Solari Communication. All rights reserved.
Twitter(actually)
Blogs
© 2009 Solari Communication. All rights reserved.
Write One
© 2009 Solari Communication. All rights reserved.
Blogs
Post an entry at least once a week.
© 2009 Solari Communication. All rights reserved.
Perceptions
© 2009 Solari Communication. All rights reserved.
Blogs
68% of readers have positive thoughtsabout companies with blogs.
© 2009 Solari Communication. All rights reserved.
They trust the opinionsabout products and services.
© 2009 Solari Communication. All rights reserved.
Writers perceived as peers.
© 2009 Solari Communication. All rights reserved.
What to Write
© 2009 Solari Communication. All rights reserved.
Blogs
Start with your product or service.
© 2009 Solari Communication. All rights reserved.
Integrate customer resourcemanagement
© 2009 Solari Communication. All rights reserved.
Information useful to your audience.
© 2009 Solari Communication. All rights reserved.
Stories that resonate.
© 2009 Solari Communication. All rights reserved.
Make them smarter, help them succeed.
© 2009 Solari Communication. All rights reserved.
How to Engage
© 2009 Solari Communication. All rights reserved.
Blogs
Personal voice, converse as yourself.
© 2009 Solari Communication. All rights reserved.
Human face, not a corporate face.
© 2009 Solari Communication. All rights reserved.
Write for them.
Not you!
© 2009 Solari Communication. All rights reserved.
It’s a dialogue.
Not marketing materials oradvertisements.
© 2009 Solari Communication. All rights reserved.
Respond to comments.
© 2009 Solari Communication. All rights reserved.
Listen!
© 2009 Solari Communication. All rights reserved.
How to Promote
© 2009 Solari Communication. All rights reserved.
Blogs
Write a bunch of posts first,then promote.
© 2009 Solari Communication. All rights reserved.
Printed materials listing your blog.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
StumbleUpon
© 2009 Solari Communication. All rights reserved.
Flickr
© 2009 Solari Communication. All rights reserved.
YouTube
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Business Cards
www.solari.net/toward-humanity
© 2009 Solari Communication. All rights reserved.
In Person!
© 2009 Solari Communication. All rights reserved.
Social Bookmarking
(Micro) Blogging at 140 Characters
© 2009 Solari Communication. All rights reserved.
Followers are the foundation.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Twitter Growth
What to Tweet About
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Your Blog
© 2009 Solari Communication. All rights reserved.
Customer Service
© 2009 Solari Communication. All rights reserved.
Your Customers
© 2009 Solari Communication. All rights reserved.
Your Brand
© 2009 Solari Communication. All rights reserved.
Promotions
© 2009 Solari Communication. All rights reserved.
Breaking News
Tweet in the morning.
© 2009 Solari Communication. All rights reserved.
Schedule tweets for later delivery.
© 2009 Solari Communication. All rights reserved.
Prospect for Followers
© 2009 Solari Communication. All rights reserved.
By first following.
© 2009 Solari Communication. All rights reserved.
Facebook buddies.
© 2009 Solari Communication. All rights reserved.
LinkedIn connections.
© 2009 Solari Communication. All rights reserved.
Email and contact lists.
© 2009 Solari Communication. All rights reserved.
Go to wefollow.com to find people.
© 2009 Solari Communication. All rights reserved.
To go twitter.com/invitations/suggestions.
© 2009 Solari Communication. All rights reserved.
Top influencers;
and the people they follow.
© 2009 Solari Communication. All rights reserved.
Go to twollow.com to follow people basedon keywords.
© 2009 Solari Communication. All rights reserved.
Search for and follow people you meet.
© 2009 Solari Communication. All rights reserved.
Tips
© 2009 Solari Communication. All rights reserved.
Keep your Twitter profile updated.
© 2009 Solari Communication. All rights reserved.
Understand the discourse of Twitter.
© 2009 Solari Communication. All rights reserved.
Keep your followers and who you arefollowing in balance.
© 2009 Solari Communication. All rights reserved.
To Succeed
© 2009 Solari Communication. All rights reserved.
(Macro) Blogs and Microblogs
Write an engaging blog to generateregular readership.
© 2009 Solari Communication. All rights reserved.
Make it worthwhile to follow you on Twitter.
© 2009 Solari Communication. All rights reserved.
Practicing What I Preach
© 2009 Solari Communication. All rights reserved.
Blogs
Read our blog, Toward Humanity.
http://www.solari.net/toward-humanity/
© 2009 Solari Communication. All rights reserved.
Read our blog post about this presentation:http://www.solari.net/toward-humanity/2009/05/22/
embrace-social-media-blogging-and-microblogging/
Or download the position paper:http://www.solari.net/papers-socialmedia.php
© 2009 Solari Communication. All rights reserved.
Additional Resources
© 2009 Solari Communication. All rights reserved.
Solari Position Papers on Social Media
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Subscribe to Solari Position Papers
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Thank you.
© 2009 Solari Communication. All rights reserved.
Rich MaggianiCommunication ConsultantSTC Fellow
Solari Communication137 Lost Nation, Suite 14Essex, Vermont 05452
802.879.9330rich.maggiani@solari.net
www.solari.netwww.solari.net/toward-humanity
Follow me:www.twitter.com/richmaggiani
Invite me to connect:www.linkedin.com/in/richmaggiani
© 2009. All rights reserved.
Blossoming Flowers
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
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