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Email & Social Media Marketing - How to Leverage the Power - from the Work at Home Business Expo in Del Mar, CA - 4/20/13- 4/21/13 Email marketing and social media used together can be a powerful force. They can be used to grow your business by communicating your message in a consistent fashion across multiple channels, to engage and connect with potential and existing customers and much more. In this talk, Kim Stiglitz, our Content Marketing director will share with you: • An overview of social media marketing • Best practices for social media and email marketing • How to best communicate your messages across channels • Tips for small business with limited time
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skadeedle.com
What’s Skadeedle?
What We’ll Cover Today
• Content What to publish to Twitter, Facebook, Blogs and email campaigns
• Email & Social How they need to interact to get you more biz
• Reporting Learn what’s working
Content
Content is All Around You
• Stories • Holidays • Photos and Videos • Events • Great offers • Questions • Guides, whitepapers • Curated content
Blogs are ever-changing your website isn’t
Receptacle of all things content
Search Engine results can increase
Cross promote
Twi:er
Emails
Twi:er
Emails
Retailer website might add new products
New products always promoting
Cross promote
Think about all channels not just one
Retail Example
Email &
Social
Email & Social Go Together
• Businesses that use email & social get a 28% higher open rate than those who do not.
• You need to be everywhere your prospects and customers are
• Your customers are your best source of marketing
• Your customers’friends are probably a lot like them
Blogs
• Blogs + email marketing = great way to exchange content
• Add an opt-in form to your blog
• Use blog posts for newsletter content
• Use email to help build a strong following for your blog
• Social sharing buttons must be on each post
Create channel exclusives and cross promote
On Sephora’s Blog
In Sephora’s Email Newsletter
Get That Email Address!
• Ask Facebook followers for their email address.
• Have a welcome app on your Facebook page with a form asking for their email address.
• Tweet “sign up to receive “email only” offers – then link to an opt-in form
Email & Social Go Together
• Post your email to your Facebook & Twitter feeds.
• Include "like us on FB, and follow us on Twitter” buttons in your emails Most Email Service Providers enable you to do this.
• Send a solo email asking recipients to follow you on social networks
Examples From
WFH Biz
How Do I Know If It’s Working?
Blog visitors – Google AnalyOcs
Measure what people like to click on
Measure how many people leave and go to your site.
Facebook Insights
Twi:er Counter
Tweet Deck
Cool Tools To Use
• Email Marketing VerticalResponse, Mailchimp, ExactTarget, Responsys
• Social Media Marketing VerticalResponse Social, Sprout Social, Shoutlet, Hearsay
• Social Media Monitoring Tweetdeck, Hootsuite, Radian6, Alterian SM2, Meltwater Buzz
• Content Social Crawlytics, Evernote, Pocket, Scribe, Compendium
• Analytics Google Analytics, Facebook Insights, LikeAlyzer, Webtrends, Omniture
• Blog software WordPress, Tumblr, Blogger
Remember to Engage! • Use what you’ve got.
• In every message, think about increasing your reach across all channels (email, blog, Facebook, Twitter).
• Learn from what you’re doing and do more of what’s working.
Thank You! Kim Stiglitz @Stiggy1 @Skadeedle
Q&A
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