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#schoolweb
July 18, 2012 • 2 pm ET
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Audio: Use your microphone and speakers or call in using your telephone.Phone Number: (646) 558-2121Webinar ID: 313-273-499
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Brett BairSenior Director of Strategic ServicesMonetate
Rojeh AvanesianVice President of Marketing & AnalyticsPriceGrabber
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Rojeh AvanesianVice President of Marketing & Analytics@pricegrabber
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• PriceGrabber is a leader in comparison shopping with more than 50MM products in its catalog aggregated from 11K merchants and sellers.
• Powers +500 comparison shopping sites such as Yahoo, Pronto and Bing.• Content is exposed to over 100MM visitors per month through its owned and operated sites and syndication network.
• With its massive reach, PriceGrabber is uniquely positioned to analyze shopping trends, purchasing behavior, and product pricing.
• PriceGrabber actively conducts consumer surveys and is able use survey results to forecast trends and provide industry analysts, consumers and retailers insight into online shopping behavior and consumer sentiment.
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Back-to-School Shopping Forecast 2012Almost half of consumers plan to spend more money this back-to-school shopping season
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
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Back-to-School Shopping Forecast 201263% of consumers plan to spend up to $500 on back-to-school shopping
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
63% of consumers plan to spend up to $500 this back-to-school shopping season (compared to 48% in 2011).
20% plan to spend between $500 and $1,000this year vs. 17% in 2011.
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Back-to-School Shopping Forecast 2012School supplies and clothing top consumers’ back-to-school lists
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
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Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
Back-to-School Shopping Forecast 2012
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Back-to-School Shopping Forecast 201279% of back-to-school shoppers will shop online
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
When PriceGrabber survey respondents were asked to select the method in which they plan to purchase back-to-school items this year, 79% indicated they plan to shop online compared to 69% in 2011.
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Back-to-School Shopping Forecast 2012Consumers plan to use mobile phones to shop
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012),1,509 U.S. Online Shopping Consumers.
When asked if they are planning on doing any back-to-school shopping from their mobile phone, 14% of respondents said they plan to do so.
37% of PriceGrabber survey respondents plan to compare prices from their mobile phone while in brick-and-mortar stores this back-to-school shopping season.
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Back-to-School Shopping Forecast 2012Free shipping and sales entice back-to-school shoppers to buy
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012),1,509 U.S. Online Shopping Consumers.
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Back-to-School Shopping Forecast 2012
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Contact info:
Public Relationspr@pricegrabber.com
Business Developmentbizdev@pricegrabber.com
Advertisingadvertise@pricegrabber.com
thank you
Rojeh AvanesianVice President of Marketing & Analytics@pricegrabber
#schoolweb
Brett BairSenior Director of Strategic Services@monetate
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Your Course Curriculum for Today
• Prep
• Ace Your Offers
• Graduate to the Next Level
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Prep: Keywords are KingLook for any back-to- school terms that visitors use when searching your website to see when the season starts for your shoppers so you can respond at the right time.
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Prep: Look at Website BehaviorLook for trends in behavior that can clue you in to what’s important to your visitors.
• Are visitors looking for specific products?
• Do they spend more time on product pages as they compare prices?
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Prep: Think Beyond AugustOnce you uncover back-to-school activity and trends, plan to market to this segment of shoppers through the end of September.
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Ace Your Offers• Run targeted campaigns.
• Make deals easy to find.
• Leverage tax-free specials.
• Launch flash sales.
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Targeted Campaigns
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Easy to Find Deals
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Leverage Tax-Free Specials
Great resource: Federation of Tax Administrators Website
taxadmin.org/fta/rate/sales_holiday.html
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Launch Flash SalesOffer special offers for a limited time on popular back-to-school products.
Daypart campaigns, i.e., a special lunchtime sale.
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Graduate to the Next Level• Use lightboxes
• Drive in-store traffic
• Watch your language
• Merchandise:
Product recommendationsProduct badgingEndcaps
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Graduate to the Next Level
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Simple language changes can have a big impact on key performance indicators, such as email sign-ups, add-to-cart rates, and conversions!
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Graduate to the Next Level
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• Product recommendations• Product badging• Endcaps
thank you
Brett Bair@monetate
#schoolweb
Senior Director of Strategic Services
Follow @monetate on
Questions & Answers
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