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Small BusinessContent MarketingMade Easy
Made with love by @ingridcliffVisit: www.heartharmony.com.au
What to Expect inthis Slide deck
Why most people fail at thecontent smorgasbordThe 5 main content groupsWhat people want in greatcontentHow to shop your own pantryfirstHow to batch prepare, andfreeze content for laterTools of the trade
Hi, I'm @ingridcliffChief Word Wizard (aka Copywriter) at
www.heartharmony.com.au
Many small businessesstruggle with creating
engaging and effectivecontent for their business via
their website or on socialmedia.
Imagine you wereinvited to a freesmorgasbord,
but when you got therethe only thing on the
menu was ...
BuildingRelationships
Repeated contacts
Building trust
Being helpful
Being where your
customers are
Solving problems
Answering questions
Content - Tastes &Samples
TipsTestimonialsHappenings around the officePhotos of the team doing thingsPortfolios
Short. Only a few sentencesMainly found on social media
& websites
Content - Entrees
Blog posts approx 350 wordsWhat to do not how to do itOpinion pieces
A few paragraphsMainly found on older
websites
Content - MainCourse
Blog posts approx 750+wordsInfographicsChecklistsDetailed Q&As
Good satisfying, solid informationMainly found on newer websites &
guest posts
Content - Desserts &Sweet Stuff
MotivationHumourRelatable Content
Light and fluffyMainly found on social media
Content - FullBanquets
EPIC content 3000 words+Cornerstone contentDefinitive answersUses a range of contenttypes within the one post
Rich, complex & fullMainly found on websites with
smart marketers
1. Inspire me2. Motivate me3. Make me laugh4. Educate me / Answer my question5. Include me
What People Want Onthe Web
An achievable smallbusiness content creation
plan
One Facebook Post Each Weekday
One blog post per week (ideal) or month(realistic)
Start with Facebook Insights
Check the time of day your fans are online & matchyour posts to that time
Start with Facebook Insights (Cont)
Check your demographics. What is the average age &gender of your fans?
Check your Google Analytics
Which are your most popular posts?
If you have had your site for more than a year, checkyour site for hidden gems.
Do a Content Audit
http://www.heartharmony.com.au/blog/content-audits-content-marketings-least-favourite-child/
Start by listing holidays,celebrations & charity events
you will celebrate for the month
Holidays &Celebrations
www.daysoftheyear.com for US holidays
Check out www.nationalcalendar.com.aufor Australian holidays or
Step 1:
Work out your blog schedule,blog topics & headlines
Blog
Enter your content area into Google. Scroll to thebottom of the page. You will find a veritablecornucopia of blog topic ideas & headlines
Step 2:
Work out any day of the week hashtagsyou want to use.
#motivationmonday, #tiptuesday#humpday
#throwbackthursday#fridayfunny
Check Hashtagify.me
HashtagsStep 3:
Work out any day of the week thatyou don't want to use hashtag based
content.Figure out your dish of the day:Testimonials; Q&A; Promotional
content; FAQs; interesting articles
Fill in the BlanksStep 4:
Count how many Mondays, Tuesdays,Wednesdays, Thursdays & Fridays in
the month.Create a list of the required numbers of
each item.
Collate YourIngredients List
Step 5:
1x celebration day (on a Monday)1x blog post (on a Tuesday)4x motivational quotes3x tips4x testimonials / interesting articles4x FAQs / promotions4x jokes or funny videos
Ingredients List Example
Find motivational quotes that haveproven to be successful.
Don't use them as is. Put your owndesign flair & branding on them.
Remember to cite authors.
Find Your MotivationStep 6:
Tools of the Trade
Canva - For easy designBuffer - For automating your postingFeedly - For collating all the blogs,news & magazines that you read
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