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On LinkedIn but not really sure what you should do? Getting invites from people but terrified to connect in fear that you might say or do something that will make you look bad? Fear not. You are not alone and there is help.
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How to Use LinkedIn ….and NOT Look Stupid
Heather MacLean CMO TaylorMade Solutions @MacLeanHeather
Learn from an Industry Practitioner
Heather-Anne MacLean is the CMO of TaylorMade Solutions who specializes in integrated marketing strategies and tactics for small, medium and large for profit and not-for-profits. !• PR and Marketing > 15 years • Headed up Marketing and PR for a $1.5B
company • Chief Spokesperson • Contributed to 5 PR News Books • Published in the Workplace Review & UK
Guardian • Top Blogger (Business 2 Community) • Finalist in Canada’s Top 40 Under 40 • Worked in 6 industries, public and private
sector and in about 50 different countries !!!
Follow me on Twitter: @MacLeanHeather
@MacLeanHeather
Who am I?
!1. What you SHOULD have in your
profile !2. How Often you SHOULD post !3. How to avoid ticking people off !4. Integrated Marketing/
Communications !
Questions
Key Take-aways
Photo: HA MacLean 2013
Assumptions
You have a LinkedIn Profile already !LinkedIn is the largest professional social network with more than 313 million users and a targeted audience of business professionals !There are more than 9 million users in Canada
Social Media 101
100,000’ View
Myth Busting: 100,000’ View
LinkedIn, Twitter, Facebook, Google+, etc. etc. LI is ONLY for people job hunting !You can’t use it for Lead Gen !It isn’t safe to use LinkedIn
1. LinkedIn Profile 101
Top 10 MUST Do Actions
10.Complete your profile
Top 10 MUST Do Actions
9. Complete your summary •Action oriented words
•Avoid using “I” excessively •Avoid buzz words •Demonstrate accomplishments & success
Top 10 MUST Do Actions
8. Don’t Speak in the 3rd person
Top 10 MUST Do Actions
Forgo birthdays !
!
!
!
!
Forget your marital status
Top 10 MUST Do Actions
5. Perfect your headline !
“You have 120 characters at the top of your profile to GRAB people’s attention.
Use it wisely.”
Top 10 MUST Do Actions
4. Get recommendations & the right endorsements
You need at least three recommendations for LinkedIn to consider your profile complete!
HINT:
Top 10 MUST Do Actions
3. Build your Network,
thoughtfully!
Top 10 MUST Do Actions
2. Complete your contact information
Top 10 MUST Do Actions
1. A picture is worth a THOUSAND words !
2. Posting
How Often to Post?
THIS IS SUPER DUPER EASY!
What do you post
3. Major Faux Pas
(that annoy people)
Spamming People
Lazy Invites
Asking People to Vote for You
Recommendations/Endorsements
Don’t ask for them from people you don’t know Don’t accept them from people you don’t know Think carefully about giving them Don’t add endorsements for skills you don’t have - think 5
This isn’t your grandmother’s social network
Don’t share: what you ate for breakfast what you think about something personal/local thing your vacation photos etc. !
4. Integrated Marketing
Integrated Marketing
Social media is not a stand alone strategy Social media is not a strategy, but a tool or tactic You need to know/understand your BUSINESS objectives You can’t do marketing in isolation Business functions are no longer in silos You need an overall plan to build trust, gain influence and manage your resources
Questions
http://www.slideshare.net/HeatherMacLean/
Ask me about a Social Profile Audit
Images courtesy of
!slide 22 www.healthhub.co.ke slide 22 tweakyourbiz.com slide 22 www.survey-reviews.net Slide 24 www.robdale.ca
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