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Every day we are faced with making decisions. Situations arise that are both planned and unplanned for. Often times the decisions we make will have a direct impact on the bottom line as well as on how the community will perceive our overall brand. When we are faced with making choices and decisions, there are times when stretching the truth, or not telling the truth or behaving in a way that we know is not really correct can lead to a better presentation or end result, but is that doing the right thing? Is doing the right thing so important that if in doing so may cause a less than desirable outcome, is it OK as long as nobody really gets hurt? In this session, Jay will lead a discussion on the importance of “Doing the Right Thing.” Jay will provide some real case histories from his professional experience and talk about how doing both the wrong and the right thing could have led to different outcomes and what ultimately the decisions were. The goal is for leaders in attendance to think more deeply about what it means to be courageous enough to do the right things and how this could lead to future advancement. Presented by Jay Zollar, Vice President/General Manager, WLUK FOX 11 / WCWF CW14
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DOING THE RIGHT THING
DOING THE RIGHT THING
EMOTIONAL RESPONSE
How Does This Make You Feel?
Do Both Parties Feel They are Right?
Would Being “forthcoming” be the Right Thing to Do?
DOING THE RIGHT THING
Notable Leaders Comment on
Doing The Right Thing
DOING THE RIGHT THING
“THE MOST IMPORTANT HUMAN ENDEAVOR IS STRIVING FOR MORALITY IN OUR ACTIONS. OUR INNER BALANCE AND EVEN OUR VERY EXISTENCE DEPEND ON IT. ONLY MORALITY IN OUR ACTIONS CAN GIVE BEAUTY AND DIGNITY TO OUR LIVES.”
Albert Einstein (1879-1955); Theoretical Physicist, Philosopher, Nobel Prize Winner
DOING THE RIGHT THING
“ALWAYS DO RIGHT – THIS WILL GRATIFY SOME AND ASTONISH THE REST.”
Mark Twain (1835-1910); [Samuel Clemens] Humorist, Essayist, Novelist
DOING THE RIGHT THING
“YOU MUST NEVER BE FEARFUL ABOUT WHAT YOU ARE DOING WHEN IT IS RIGHT.”
Rosa Parks (1913-2005); Civil Rights Activist
DOING THE RIGHT THING
DOING THE RIGHT THING
“THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT.”
Martin Luther King, Jr
“IN ANY MOMENT OF DECISION, THE BEST THING YOU CAN DO IS THE RIGHT THING. THE WORST THING YOU CAN DO IS NOTHING.”
Theodore Roosevelt (1858-1919); 26th U.S. President
DOING THE RIGHT THING
“IF WE ARE TO HAVE ANY CHANCE OF SURVIVING AS A FREE NATION, WE HAVE TO HAVE A RESTORATION OF ETHICS AND RIGHT BEHAVIOR BY THE CITIZENS.”
Chuck Colson Special Counsel to Pres Nixon, Evangelical Christian, Awarded Presidential Citizen’s Medal (George Bush 2008)
DOING THE RIGHT THING
“IT HAS BECOME DRAMATICALLY CLEAR THAT THE FOUNDATION OF
CORPORATE INTEGRITY IS PERSONAL INTEGRITY
SAM DIPIAZZA, CEO PRICEWATERHOUSE COOPERS
WORLD’S 2ND LARGEST PROFESSIONAL NETWORK
DOING THE RIGHT THING
Case Studies Discussion
DOING THE RIGHT THING
While working for another television station, the CEO decided he wanted to move Little House on the Prairie from 3-4pm so the Jerry Springer Show could be aired there. This was in the days when Jerry Springer was known for extremely foul language, hitting and screaming episodes. The show did slightly better ratings than Little House on the Prairie amongst adults 18-49 years of age. Do you think moving Little House on the Prairie out of the 3-4pm time period for Jerry Springer was the “right” thing to do?
DOING THE RIGHT THING
Case Study 1
We had done a co-promotion with a large retailer who happened to spend a lot of money with us in advertising as well. At the end of the promotion, a winner had to have his or her items scanned at the register and the person closest to, without going over $1,000 would win the items they had gathered in 5 minutes. One person had pre-shopped and knew that his items would be $999.97. When he had his items scanned, the cash register showed $1000.03. There was an issue with the scanners. Although this retailer spent thousands of dollars with the station in advertising, how would you handle this knowing that we are a news station?
DOING THE RIGHT THING
Case Study 2
Often times we get requests from potential advertisers that if we are willing to do a news story on their grand opening that they will spend more money on us in advertising. How would you decide what to do?
DOING THE RIGHT THING
Case Study 3
“The battle to succeed against our competitors should be fought on the streets, not inside our own building. I must have leaders that I can trust so I can focus my energy on the battle against the competition, not waste energy on resolving internal issues of people I can not trust.” Jay Zollar
Vice President/General Manager WLUK / WCWF-TV
DOING THE RIGHT THING
What Are CEO’s / Owners Looking For in Staff?
DOING THE RIGHT THING
DOING THE RIGHT THING
DOING THE RIGHT THING
NEVER BECOME SO ARROGANT AS TO BELIEVE THAT YOU ARE INCAPABLE OF SERIOUS PERSONAL FAILURE OR IN DOING THE WRONG THING
WE ARE ALL CAPABLE AND WE ALL FALL SHORT AT TIMES
DOING THE RIGHT THING
HOW DOES ONE KNOW WHAT THE RIGHT THING TO DO IS?
DOING THE RIGHT THING
“ASSOCIATE WITH PEOPLE OF GOOD QUALITY IF YOU ESTEEM YOUR OWN REPUTATION; FOR IT IS BETTER TO BE ALONE THAN IN BAD COMPANY.”
George Washington
DOING THE RIGHT THING
“HE WHO WALKS WITH THE WISE GROWS WISE, BUT A COMPANION OF FOOLS SUFFERS HARM.”
Proverb
DOING THE RIGHT THING
PERSONAL METHODS
Associations / Acquaintances Colleagues, Family, Business Associates, Accountability Group (Church friends)
Company Policies Rules of Law Majorities Accepted Behaviors / Practices Bible (Personal Moral Foundation)
3 Significant Verses for me
DOING THE RIGHT THING
“WHATEVER IS TRUE, WHATEVER IS NOBLE, WHATEVER IS RIGHT, WHATEVER IS PURE, WHATEVER IS LOVELY, WHATEVER IS ADMIRABLE, IF ANYTHING IS EXCELLENT OR PRAISWORTHY THINK ABOUT SUCH THINGS”
Phil 4 : 8
DOING THE RIGHT THING
“TRUST GOD WITH ALL YOUR HEART AND LEAN NOT ON YOUR OWN UNDERSTANDING; IN EVERYTHING YOU DO REACH OUT TO HIM AND HE WILL DIRECT YOUR PATH” Proverbs 3:5-6
DOING THE RIGHT THING
“YOU ARE THE LIGHT OF THE WORLD. LET YOUR LIGHT SHINE BEFORE
OTHERS THAT THEY MAY SEE YOUR GOOD DEEDS”
MATHEW 5:16
DOING THE RIGHT THING
Now. More Than Ever
