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Digital Transformation “Walk the Talk”
jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron jo@duvalunion.com
We are business consultants for a digital
world.
Our mission is to help organization transform.
@jcaudron
Co-autor of…
A story about Transformation
Sold in 40 countries!
I skipped 50 “disruptive slides” aboutUber, Airbnb, Tesla, …
Digital disruption is real. Expect a smack in the
face…
who is your…
Where did the money go?
@jcaudron
Disruption
Modeling
Transformation
You have a choice
@jcaudron
Disruption
Modeling
Transformation
Fear
Insight
Direction
You have a choice
1995+MusicPhotographyVideo Rental…
2010+Print MediaTVTravelHR…
2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…
2020All Safe havens will be subject to digital disruption…
WAVES OF DISRUPTION
@jcaudron
What can we learn?
@jcaudron
What can we learn?
Digital Disruption is a story of…
%
This is NOT our story
YOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
THIS is our story: the substantial minority
YOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
But your app sucks
I want experience
Uhh..ok
Cheaper AND better service?
Hey this solves my problem!
I don’t want to wait a week
The Tipping Point
YOU THEM
OUR YOU SCARED YET?
(because that’s the easy part)
Putting things in a frame creates insights
• What can we learn?
Glass House
Package
Frog
GatekeeperTraveller
Participant
CyborgTHE WHEEL OF
CHANGE
New experts and our peers decide what matters
People participate,
share and co-create
their future
Technology becomes part of
everything we do
The relationship with the market
changes
New experiences in product, service & packaging
The position in the value chain changes
Mobile gives access to everything, everywhere,
every time
SO FAR FOR THE “TALK”
WE NOW NEED THE “WALK”
You’ll need to understand the impact of disruption
You’ll need a strong vision on your
future
You’ll need a plan with real
actions, a Digital Agenda, a
roadmap for the future
You’ll need Digital Leadership
You’ll need Digital Governance
Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
You’ll need the balls to get the
glory
You’ll need to evolve from a mothership…
…to a modern fleet
You’ll need to be where the action is
The Classics
Traditional models Traditional channels
The Converted
Traditional models Digital channels
The Digital
New digital models Digital channels
The Ruptured
Just forget everything you know.
IT’S ALL NEW
Digital Transformation is a complex and never-ending
journey
TRANSFORMATION STRATEGY
ROADMAP
DIGITAL LEADERSHIP & CAPABILITIES ASSESS
TEAMSTRAIN & COACH
CHANNEL STRATEGY
POLICY & GOVERNANCE
SET-UP AND ROLL-OUT RUN
ROLL-OUT DIGITAL OFFICE
RUN DIGITAL OFFICE
CUSTOMER ENGAGEMENT
CHANNELS
PLATFORM DESIGN
REQUIREMENTSPARTNER
SELECTIONRFP CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP BUSINESS MODEL
PROJECT KICK-OFF
START-UP KICK-OFF (FUNDING, INCUBATION)
RUN PROGRAM/DEVISION/…
RUN START-UP (COACHING,
ADVICE)
START-UP BUSINESS
TRADITIONAL BUSINESS
TRANSFORMATION STRATEGY
IMPACT ANALYSIS NORTH STAR
VISION OF YOUR FUTURE
SCAN MARKET TRENDS & INTERNAL DIGITAL
READINESS
• INSPIRATION • IMPACT ANALYSIS • IDEATION
• TRANSFORMATION VISION
• MISSION • STRATEGIC MODELS
• TRANSFORMATION ROADMAP
PEOPLE
PROCESS
PLATFORM
TRANSFORMATION STRATEGY
TRENDWATCHING
STRATEGY
• TREND HUB • START-UP DATABASE • QUALITATIVE STORIES
• DIGITAL AGENDA
PLANNING
• ASSESSMENT • CONTAINMENT • DEVELOPMENT
DIGITAL LEADERSHIP• TEAM SCOPING & DEFINITION • CDO SCOPING & REQUIREMENTS • ASSISTANCE IN RECRUITMENT
INSTALL DIGITAL OFFICE• CDO AS A SERVICE • RUN DIGITAL OFFICE AD INTERIM • STAFF DIGITAL OFFICE AD INTERIM
RUN DIGITAL OFFICE Capabilities & Leadership
Solutions
Customer Engagement
Solutions• SOCIAL STRATEGY & POLICY • TRAINING COACHING • CONTENT MARKETING PRINCIPLES
DEFINE CHANNELS
• SOCIAL CHANNEL SET-UP • CONTENT MARKETING SET-UP • AMBASSADORSHIP SET-UP
BUILD CHANNELS
• SOCIAL MNGR AS A SERVICE • CONTENT MNGR AS A SERVICE • STAFF SOCIAL TEAM AD INTERIM • STAFF CONTENT TEAM AD INTERIM
RUN CHANNELS
Service, Product &
Platform Design• STRATEGIC REQUIREMENTS • FUNCTIONAL REQUIREMENTS • SERVICE DESIGN • RFP PREPARATION
DIGITAL• PARTNER/VENDOR SELECTION • DEVELOPMENT COACHING &
GUIDANCE
PARTNERS• PROJECT MANAGEMENT • PROGRAM MANAGEMENT
PROJECTS & PROGRAMS
OPERATIONDEPLOYMENT
Business Guidance
• BUSINESS MODEL DEFINITION • START-UP BOOTCAMPS
BUSINESS• INCUBATION • INVESTMENT • VTC
KICK-OFF START-UP• START-UP COACHING • BOARD ADVISORY • RUN VTC
RUN START-UP
THE BORING VERSION
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron jo@duvalunion.com
We are business consultants for a digital
world.
Our mission is to help organization transform.
When do you start your journey?
Thank you! jo.caudron@duvalunion.com @jcaudron 00 32 475 43 80 98
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