Digital marketing presentation

Digital Marketing

Will Melton, Consultant

Marketers need to build digitalRelationships and reputationBefore closing a sale.

CHRIS BROGANFOUNDER, NEW MARKETING LABS

Areas of FocusWebsite

Analytics

Local

Search

Direct

Mobile

Social

Integration

Website

Primary Objectives:• Attract Visitors• Retain Visitors• Convert Visitors• Collect Visitor Information• Measure Results

Attract Visitors

How?• Traditional Media• Directory Search• Internet Search• Direct Communication• Mobile Media• Social Media

Retain Visitors

How?• Aesthetic Appeal• Functionality• Clear & Concise Messages• Placement of Information

Convert Visitors

How?• Be Genuine, Inject Your Culture• Include Images of Products• Use Images of People Using Products• Include Relevant Information• Give a Clear Call to Action• Give Multiple Opportunities to Connect

Gather Information

How?• Give incentives• Show Value• Give Options

Analytics

Primary Objectives• Gather Anonymous Usage Data• Form Conclusions About Content• Form Conclusions About Efforts• Use to Revise Marketing Strategy

Analytics

What Can We Know?• Geographic Location• Traffic Sources• Length of Time on Site• Frequency of Visits• Technology Used to Access• Visitor Flow• More

Analytics

Analytics

Local Directory Search

Primary Objectives• Appear• Compete• Inform• Promote• Encourage Action

Local Directory Search

Major Engines• Google• bing• Yahoo!• yelp• MapQuest

Compete

Enhance Your Listing• Include Keyword-Rich Business

Description• Complete All Fields• Include Photos• Include Video• Include Promotions• Earn Positive Reviews

Compete

Enhance

Search

Primary Objectives• Target Buyers• Compete• Be Relevant• Encourage Action

SEO

Search Engine Optimization• Blogs• Video• Keywords

• Content• Descriptions• Tags (Pages, Pictures)

• Inbound Links

SEM

SEM – Search Engine Marketing• PPC – Pay Per Click• CPI – Cost Per Impression• CPA – Cost Per Acquisition

Ad Types

• Search Engine Ads• Contextual Ads• Image Ads• Video Ads

Ad Types

Direct

Primary Objectives• Cultivate Relationships• Provide Valuable Content• Encourage Action• Cross Promote

Valuable Content

Cross Promote

“I appreciate your business and I appreciate your feedback! For taking the time to review my business on

I’ll send you a $10 Starbucks gift card!

or

I’ll give you a coupon for $25 off your next visit!

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?SETH GODINENTREPRENUER, SOCIAL MEDIA EXPERT

Social Media

Primary Objectives• Provide Valuable Content• Make it About Them• Promote Interaction• Make it Fun

Social Media

Facebook

Facebook

Twitter

Pinterest

YouTube

Mobile

Primary Objectives• Attract• Earn Loyalty• Generate Revenue• Encourage Return Business

Mobile

How?• Ensure Compatibility• Use Location Based Apps• Create Your Own App• Use Text Marketing• Pay Per Call

Mobile

Integration

Primary Objectives• Maximize Opportunities• Encourage Action• Earn Loyalty• Measure Results

Integration

How?• Offer Exclusive Coupons

• Create Tracking Link• Use QR Codes• Create Mystery• Offer Exclusive Content• Encourage Action

Integration

Questions?

Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.DAVID ROCKEFELLERBUSINESSMAN, PHILANTHOPIST

Contact Me:Will Melton will@proximomarketing.como. 757-741-8098 www.proximomarketing.com

A Special Thanks to:

Digital Marketing Strategy • Search Management • Reputation Management Social Media Management • Online Fundraising