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Digital Marketing
Will Melton, Consultant
Marketers need to build digitalRelationships and reputationBefore closing a sale.
CHRIS BROGANFOUNDER, NEW MARKETING LABS
Areas of FocusWebsite
Analytics
Local
Search
Direct
Mobile
Social
Integration
Website
Primary Objectives:• Attract Visitors• Retain Visitors• Convert Visitors• Collect Visitor Information• Measure Results
Attract Visitors
How?• Traditional Media• Directory Search• Internet Search• Direct Communication• Mobile Media• Social Media
Retain Visitors
How?• Aesthetic Appeal• Functionality• Clear & Concise Messages• Placement of Information
Convert Visitors
How?• Be Genuine, Inject Your Culture• Include Images of Products• Use Images of People Using Products• Include Relevant Information• Give a Clear Call to Action• Give Multiple Opportunities to Connect
Gather Information
How?• Give incentives• Show Value• Give Options
Analytics
Primary Objectives• Gather Anonymous Usage Data• Form Conclusions About Content• Form Conclusions About Efforts• Use to Revise Marketing Strategy
Analytics
What Can We Know?• Geographic Location• Traffic Sources• Length of Time on Site• Frequency of Visits• Technology Used to Access• Visitor Flow• More
Analytics
Analytics
Local Directory Search
Primary Objectives• Appear• Compete• Inform• Promote• Encourage Action
Local Directory Search
Major Engines• Google• bing• Yahoo!• yelp• MapQuest
Compete
Enhance Your Listing• Include Keyword-Rich Business
Description• Complete All Fields• Include Photos• Include Video• Include Promotions• Earn Positive Reviews
Compete
Enhance
Search
Primary Objectives• Target Buyers• Compete• Be Relevant• Encourage Action
SEO
Search Engine Optimization• Blogs• Video• Keywords
• Content• Descriptions• Tags (Pages, Pictures)
• Inbound Links
SEM
SEM – Search Engine Marketing• PPC – Pay Per Click• CPI – Cost Per Impression• CPA – Cost Per Acquisition
Ad Types
• Search Engine Ads• Contextual Ads• Image Ads• Video Ads
Ad Types
Direct
Primary Objectives• Cultivate Relationships• Provide Valuable Content• Encourage Action• Cross Promote
Valuable Content
Cross Promote
“I appreciate your business and I appreciate your feedback! For taking the time to review my business on
I’ll send you a $10 Starbucks gift card!
or
I’ll give you a coupon for $25 off your next visit!
How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?SETH GODINENTREPRENUER, SOCIAL MEDIA EXPERT
Social Media
Primary Objectives• Provide Valuable Content• Make it About Them• Promote Interaction• Make it Fun
Social Media
YouTube
Mobile
Primary Objectives• Attract• Earn Loyalty• Generate Revenue• Encourage Return Business
Mobile
How?• Ensure Compatibility• Use Location Based Apps• Create Your Own App• Use Text Marketing• Pay Per Call
Mobile
Integration
Primary Objectives• Maximize Opportunities• Encourage Action• Earn Loyalty• Measure Results
Integration
How?• Offer Exclusive Coupons
• Create Tracking Link• Use QR Codes• Create Mystery• Offer Exclusive Content• Encourage Action
Integration
Questions?
Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.DAVID ROCKEFELLERBUSINESSMAN, PHILANTHOPIST
Contact Me:Will Melton [email protected]. 757-741-8098 www.proximomarketing.com
A Special Thanks to:
Digital Marketing Strategy • Search Management • Reputation Management Social Media Management • Online Fundraising
