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It takes ingenious creative to truly engage consumers online. The IAB's Rising Star ad units offer groundbreaking creative opportunities. This playbook showcases the battle-tested plays that will drive success and help marketers win online.
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2 - The Portrait
4 - The Slider
6 - The Filmstrip
8 - The Pushdown
10 - The Sidekick
12 - Expandables
14 - The Page Peel
16 - The Site Skin
18 - mShareTM
20 - About Martini Media
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