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Digital drives reputation during crisis
Next potential crisis is less than 12 months away
Social media makes crisis challenging
Difficult to know who online influencers are
Digital and social media makes recovery easier
Potential crisis will take place online
Only half have a crisis plan
Burson-Marsteller | Asia-Pacific | Evidence-Based Communications
Results shown are from Burson-Marsteller’s Reputation in the Cloud Era: Digital Crisis Communications Study.
Global business decision-makers expect more Corporate Communications Crises in Asia-Pacific than ever before this year… they think:
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