Digital drives reputation during crisis

Next potential crisis is less than 12 months away

Social media makes crisis challenging

Difficult to know who online influencers are

Digital and social media makes recovery easier

Potential crisis will take place online

Only half have a crisis plan

Burson-Marsteller | Asia-Pacific | Evidence-Based Communications

Results shown are from Burson-Marsteller’s Reputation in the Cloud Era: Digital Crisis Communications Study.

Global business decision-makers expect more Corporate Communications Crises in Asia-Pacific than ever before this year… they think: