Digital Appy Fans

Digital Advertising Today

I’m tired of this non-sense adds…

Hi James, I’m Appy! I’ll be your personal shopping assistant on your smartphone to your favourite local stores!

James – BUT HOW???

Live closed alpha, NOW!

10 Invited Stores200+ Users

400+ Unique Messages Sent60+ Unique Visits to Stores!

Preliminary Data

Foot Traffic = Personalization + Right Moment Context

PERSONAL PREFERENCES

CONTEXT

Help Stores creating

Market Size TAM

USD 29,5bLBM Market 2019

24,6% CAGR

Source: eMarketer

Market Size Portugal – The Living Lab!

Competition

Founding TeamFilipe RomãoCEO and Founder16 yrs of Consulting, Sales & Marketing and IT inPortugal, Cape Verde, Italy and Mozambique

Luisa Miranda da LuzBoard Advisor and Founder20 yrs of Marketing Management25 yrs of entrepreneurship inPortugal, Angola and Mozambique

Paulo Barroso da LuzBoard Advisor and Founder11 yrs of FMCG Sales Management25 yrs of Entrepreneurship inPortugal, Angola and Mozambique

Team Achivements

The team has built 3 businesses from scratch to €3M each

Trade MarketingIT Consulting

Professional Training

Achivements and Partnerships

MIT Portugal/BGI Accelerator Alumni

Microsoft BizSpark – Startup

Incubated in StartUp – Torres Novas

Milestones4t

hQ ’1

6Go Alfa (closed pilot) in Torres NovasMarket Alfa Validation

1stQ

’17MVP

Go Beta in LisbonMarket Beta ValidationUser Locaton Based Notification EngineNew Costumers18 people1st SaleInvestment Round K360€ to fihnish the tests and be able to scale out

4thQ

’17Finish tests in Lisbon

AppyFans V 2.0Market RolloutSuggestions to Users about brands to follow33 people

4thQ

’18AppyFans V 3.0

Local Businesses Notification Recomendations Engine2 big cities (over 1M habitants) 4th

Q ’1

9AppyFans V 4.0Local Businesses Notification Recomendations Engine53 people4 big citiesBreak-even

4thQ

’20AppyFans V 5.0

78 people7 big citiesM 5,5€ SalesM 2,3€ EBITDA

2016 2020

Cap Table

Se-ries160%

20%

20%

Funding and Use-of-Proceeds€100k (seed round)• Finish beta tests • Marketing strategy• Launch in Portugal• Develop V2.0• Prepare the scale-out

of Portugal

Possible Revenue Streams

1st• Sell the Campaigns Platform to Stores on a Monthly

Subscription/Event-Based (check-ins)

2nd• Provide In-Platform Services to Stores

3rd• Sell Data/Info to Community Managers

Possible Exit Strategy

• Sell the business in 5 years to Waze, Yelp, Microsoft, Google or another investor;

• Series A/B investment;• Imagine Apps may re-buy the equity.

Thank You!

Filipe Romão966791716filipe.romao@imagine-apps.com