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Develop Social ResponsibilityPrograms for a
Global Audience11:00 AM-12:15 PM, Monday, August 17, 2009
Todd Wurschmidt, PhD, CAE, CFRE, TMC Interim, USASiada El Ramly, Manager, Kellen Europe, BelgiumLesley-Anne Alexander, CEO, RNIB, UKLousanne “Zan” Lofgren, CAE, Exec Dir, AOFAS, USAMichelle Mason, CAE, Managing Director, ASQ, USA
Connecting Great Ideas and Great Peoplewww.asaecenter.org
www.asaecenter.orgwww.asaecenter.org
Content LeadersTodd Wurschmidt, PhD, CAE, CFRE Siada El RamlyInterim Executive Director ManagerTransition Management Consulting, Inc. Kellen EuropeWashington, DC, USABrussels, Belgiumwww.transitionceo.com www.kelleneurope.comtodd.wurschmidt@gmail.com SElRamly@kelleneurope.com+1-614-460-0860 +32 2 761 16 00
Lousanne “Zan” Lofgren, CAE Lesley-Anne AlexanderExecutive Director Chief Executive OfficerAm Orthopaedic Foot & Ankle Society Royal National Institute of Blind
PeopleRosemont, IL, USA London, UKwww.aofas.org www.rnib.org.ukzlofgren@aofas.org c/o lesley.brinklow@rnib.org.uk+1-847-384-4377 020 7391 2252
Michelle Mason, CAEManaging DirectorAmerican Society for QualityMilwaukee, WI, USAwww.asq.orgmmason@asq.org+1-414-272-8575
www.asaecenter.orgwww.asaecenter.org
Social Responsibility in so many different ways• There is no universal formula for social responsibility
• There is no universal definition of what makes an initiative ‘worthwhile’ – so how can you make sure to make a difference and that your association gets the due recognition for its efforts?
• How does the nature of your organisation determine what kind of initiatives you can embark on? Or does it?
• Case studies: • events organised with the European Commission
• ILAE
• ERA
• Green Charter
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There is no universal formula for social responsibility- so….
• Make sure to asses the value of any initiative you embark on
• Set the scope of the initiative based on the impact that it will have
• Accept that, at times, the social responsibility intention of taking on an initiative is not always evident and may need to be explained
•Make sure to build the necessary alliances to make your initiative a success
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Social Responsibility- worthwhile? • What might be considered social responsibility in one society is not in another. E.g. environmental initiatives, choice of sponsorship of charities
• Make sure to find a worthwhile cause in relation to the target audience as well as your mission
• When you make an extra effort to take on a social responsibility project there is no shame in getting recognition for this: announcement, point it out on your website maybe at your event (keynote speaker mention)
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Affect of organisation on the perception of your initiative
•Experience from working with different organisations:
•NGOs
•Professional Societies
•Trade and industry groupings
•Perception of the work carried out by each and how to tackle the mis/pre conceptions:
•Alliance-building
•Endorsement
•Nature of the messaging
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Examples/Case Studies• ILAE:
•Out of the Shadows initiative
• Green Charter: An initiative set up by a British Software Association which
• ERA: annual convention using recycled materials
• Events organised with the European Commission: requirement to take environmental impact into account e.g. using local produce for all event meals, recycled materials…etc
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Contact InformationSiada El RamlyManagerKellen EuropeEmail: SElRamly@kelleneurope.comPhone: +32.2.7611600
SEE YOU NEXT YEAR!Annual Meeting & Expo
August 21 - 24, 2010Los Angeles, CA
www.asaecenter.org
Vision 2020The Right to Sight
Lesley-Anne AlexanderCEO
Royal National Institute of Blind People
Connecting Great Ideas and Great Peoplewww.asaecenter.org
www.asaecenter.orgwww.asaecenter.org
Vision 2020 – The Right To Sight VISION 2020 - a global initiative for the
elimination of avoidable blindness. A joint programme of the World Health
Organization and the International Agency for the Prevention of Blindness with an international membership of NGOs, professional associations, eye care institutions and corporations
VISION 2020 UK - an association of more than 50 organisations involved with eye health and sight loss that promotes the aims of the VISION 2020 global initiative
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The UK Challenge Poor understanding of the impact of
lifestyles and health conditions on sight Too many people are living with sight
loss that could be avoided Inequality in provision and access to
eye health and sight loss services Lack of “joined up” service delivery Barriers to inclusion and participation
for people with sight loss No clear strategy
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The Solution – The UK Vision Strategy
UK Vision Strategy has three key goals: Improving the eye health of the people
of the UK Eliminating avoidable sight loss and
delivering excellent support for people with visual impairment
Enhancing inclusion, participation and independence of blind and partially sighted people
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What Did We Learn?
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Develop Social Responsibility
Programs for Global Audiences
Monday, August 17, 200911:00 AM – 12:15 PMTimeLousanne “Zan” Lofgren, CAE
American Orthopaedic Foot & Ankle Society
Connecting Great Ideas and Great Peoplewww.asaecenter.org
www.asaecenter.orgwww.asaecenter.org
Introducing the AOFAS
Established 1969 501(c)(3) 1,800 Orthopaedic Surgeons Sports, trauma, reconstruction of the foot & ankle Mission
Education Research
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AOFAS Overseas Outreach Project to Vietnam
Changing Lives --- Sharing Knowledge
How did it start? Why Vietnam? The Vision The Challenge The Impact
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New Strategic Vision and Leadership
“…to raise AOFAS to a new level of service and member involvement”
To help people disfigured by war and poverty
To raise funds to support new initiatives in education, research and humanitarian service
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The Challenge to MembersPierce Scranton, MD, AOFAS President, 2002
“Imagine what we could do if we work with one another, and with our friends in industry and with foundations.”
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Outreach & Education Fund launched
Fundraising campaign initiated Donations from members and
corporations Separate 501(c)(3) Mission: To provide financial resources
to support the AOFAS mission in education, research and humanitarian services
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WHY VIETNAM?
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Vietnam Facts 86 million people Median age: 26.9
years Average annual per
capita income: $832 Children, women,
and the poor are often underserved or not served for health care
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Project Considerations Safety for Volunteers “They would welcome
us” Need for services
Opportunity to teach Focus on foot & ankle Develop relationships
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Our Project Partner Prosthetics Outreach
Foundation Mission: “Helping the
developing world walk again” In-country infrastructure Producing prosthetic limbs for
poor in Vietnam
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The Agreements With Vietnamese government
and Prosthetics Outreach Foundation
To perform surgery at provincial centers and the university hospital in Hanoi
To hold annual educational seminar
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The Planning Fact-finding trip Initiate
relationships Identify sites Organize
logistics
Launch project Recruit
surgeons On-site support Manage budget Fundraising Media relations
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A Project Review 2002-2009Changing Lives -- Sharing
Knowledge
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The Impact 500+ disabled children and
adults received free surgery Teaching and two-way learning Increasing cultural understanding Appreciation for challenges faced
by third world physicians
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Reverse Learning
“I came away with more surgical wisdom and a completely new perspective on world health care. It changes you.” Ruth Thomas, MD
MD means “make do” Apply basic
knowledge Think outside the box
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The Surgeons 24 surgeons from 14 states and 3 countries Volunteer for 2 weeks Pay own travel to Vietnam Two teams of two surgeons Team work and camaraderie “I saw deformities I only read about in
books” Mark Slovenkai, MD “Patients came with deformities that
challenged our problem-solving abilities.” Nimrod Ron, MD
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The Cost Surgeons pay own airfare AOFAS covers in-country expenses
Hotel, food, ground transportation, staff travel and support
Educational seminar in Hanoi Costs for patient care and travel
$40,000 grant from OEF to AOFAS for project
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Educational Seminar – Sharing Knowledge
Learning from each other
Presentations by Vietnamese and AOFAS surgeons with translation
170 surgeon attendees
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Why Volunteer? Desire to give back Love to teach Interest in new
challenges Opportunity for personal
growth Love to travel
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New Perspectives “We brought you so little compared to what
you have brought to us.”E. Greer Richardson, MD The rewards are personal The memories last a lifetime
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“Offering care to those who would not otherwise have been receiving care was a privilege.” Paul Hecht, MD
“Our surgeries enable these children to have a normal life” Rob Veith, MD
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Thank you!
Thank You!
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Contact InformationLousanne “Zan” Lofgren, CAEExecutive DirectorAmerican Orthopaedic Foot & Ankle Societyzlofgren@aofas.org847-384-4377
SEE YOU NEXT YEAR!Annual Meeting & Expo
August 21 - 24, 2010Los Angeles, CA
www.asaecenter.orgConnecting Great Ideas and Great Peoplewww.asaecenter.org
Content Leaders:Michelle Mason, CAE
ASQ
Develop Social Responsibility Programs for Global Audiences
August 17, 200911:00 – 12:15
www.asaecenter.orgwww.asaecenter.org
ASQ’s Response to SRISO 26000 Guidance on Social Responsibility
Link social responsibility and quality
ASQ leadership role
Position Milwaukee as a destination to learn and explore
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Social Responsibility DefinedThe “responsibility of an organization for the impacts of its decisions and activitieson society and the environment, through transparent and ethical behavior that:
•Contributes to sustainable development, including health and the welfare of society;•Takes into account the expectations of stakeholders;•Is in compliance with applicable law and consistent with international norms of behavior; and •Is integrated through the organization and practiced in its relationships.ISO 26000: Guidance on Social Responsibility
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ASQ’s 3 Phased Approach
Awareness Web Presence
WWW.TheSRO.org Business Case
Seeking Sustainable Success: ASQ Integrates Quality and Social Responsibility
Best practices Pathways to Social Responsibility: Successful Practices for
Sustaining the Future Launch SRO* on Earth Day, April 22, 2009
Product Development Learning Offerings – Think Tank, Webinars, Roundtables, Workshops Knowledge Offerings –Publications, White papers, Position
Statements Application
International Conference on Social Responsibility - 2011
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SocietalISO 26000
EnvironmentISO 14000
ManagementISO 9000/1
The QualityTriple Bottom Line
The Quality Triple Bottom Line
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Contact InformationMichelle Mason, CAEManaging Director
American Society for Quality (ASQ)mmason@asq.org
414-298-8789 ext. 7296
SEE YOU NEXT YEAR!Annual Meeting & Expo
August 21 - 24, 2010Los Angeles, CA
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