Develop Social Responsibility Programs For A Global Audience

Develop Social ResponsibilityPrograms for a

Global Audience11:00 AM-12:15 PM, Monday, August 17, 2009

Todd Wurschmidt, PhD, CAE, CFRE, TMC Interim, USASiada El Ramly, Manager, Kellen Europe, BelgiumLesley-Anne Alexander, CEO, RNIB, UKLousanne “Zan” Lofgren, CAE, Exec Dir, AOFAS, USAMichelle Mason, CAE, Managing Director, ASQ, USA

Connecting Great Ideas and Great Peoplewww.asaecenter.org

www.asaecenter.orgwww.asaecenter.org

Content LeadersTodd Wurschmidt, PhD, CAE, CFRE Siada El RamlyInterim Executive Director ManagerTransition Management Consulting, Inc. Kellen EuropeWashington, DC, USABrussels, Belgiumwww.transitionceo.com [email protected] [email protected]+1-614-460-0860 +32 2 761 16 00

Lousanne “Zan” Lofgren, CAE Lesley-Anne AlexanderExecutive Director Chief Executive OfficerAm Orthopaedic Foot & Ankle Society Royal National Institute of Blind

PeopleRosemont, IL, USA London, UKwww.aofas.org [email protected] c/o [email protected]+1-847-384-4377 020 7391 2252

Michelle Mason, CAEManaging DirectorAmerican Society for QualityMilwaukee, WI, [email protected]+1-414-272-8575


Social Responsibility in so many different ways• There is no universal formula for social responsibility

• There is no universal definition of what makes an initiative ‘worthwhile’ – so how can you make sure to make a difference and that your association gets the due recognition for its efforts?

• How does the nature of your organisation determine what kind of initiatives you can embark on? Or does it?

• Case studies: • events organised with the European Commission

• ILAE

• ERA

• Green Charter

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There is no universal formula for social responsibility- so….

• Make sure to asses the value of any initiative you embark on

• Set the scope of the initiative based on the impact that it will have

• Accept that, at times, the social responsibility intention of taking on an initiative is not always evident and may need to be explained

•Make sure to build the necessary alliances to make your initiative a success

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Social Responsibility- worthwhile? • What might be considered social responsibility in one society is not in another. E.g. environmental initiatives, choice of sponsorship of charities

• Make sure to find a worthwhile cause in relation to the target audience as well as your mission

• When you make an extra effort to take on a social responsibility project there is no shame in getting recognition for this: announcement, point it out on your website maybe at your event (keynote speaker mention)

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Affect of organisation on the perception of your initiative

•Experience from working with different organisations:

•NGOs

•Professional Societies

•Trade and industry groupings

•Perception of the work carried out by each and how to tackle the mis/pre conceptions:

•Alliance-building

•Endorsement

•Nature of the messaging

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Examples/Case Studies• ILAE:

•Out of the Shadows initiative

• Green Charter: An initiative set up by a British Software Association which

• ERA: annual convention using recycled materials

• Events organised with the European Commission: requirement to take environmental impact into account e.g. using local produce for all event meals, recycled materials…etc

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Contact InformationSiada El RamlyManagerKellen EuropeEmail: [email protected]: +32.2.7611600

SEE YOU NEXT YEAR!Annual Meeting & Expo

August 21 - 24, 2010Los Angeles, CA

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Vision 2020The Right to Sight

Lesley-Anne AlexanderCEO

Royal National Institute of Blind People



Vision 2020 – The Right To Sight VISION 2020 - a global initiative for the

elimination of avoidable blindness. A joint programme of the World Health

Organization and the International Agency for the Prevention of Blindness with an international membership of NGOs, professional associations, eye care institutions and corporations

VISION 2020 UK - an association of more than 50 organisations involved with eye health and sight loss that promotes the aims of the VISION 2020 global initiative


The UK Challenge Poor understanding of the impact of

lifestyles and health conditions on sight Too many people are living with sight

loss that could be avoided Inequality in provision and access to

eye health and sight loss services Lack of “joined up” service delivery Barriers to inclusion and participation

for people with sight loss No clear strategy


The Solution – The UK Vision Strategy

UK Vision Strategy has three key goals: Improving the eye health of the people

of the UK Eliminating avoidable sight loss and

delivering excellent support for people with visual impairment

Enhancing inclusion, participation and independence of blind and partially sighted people


What Did We Learn?

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Develop Social Responsibility

Programs for Global Audiences

Monday, August 17, 200911:00 AM – 12:15 PMTimeLousanne “Zan” Lofgren, CAE

American Orthopaedic Foot & Ankle Society



Introducing the AOFAS

Established 1969 501(c)(3) 1,800 Orthopaedic Surgeons Sports, trauma, reconstruction of the foot & ankle Mission

Education Research

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AOFAS Overseas Outreach Project to Vietnam

Changing Lives --- Sharing Knowledge

How did it start? Why Vietnam? The Vision The Challenge The Impact


New Strategic Vision and Leadership

“…to raise AOFAS to a new level of service and member involvement”

To help people disfigured by war and poverty

To raise funds to support new initiatives in education, research and humanitarian service


The Challenge to MembersPierce Scranton, MD, AOFAS President, 2002

“Imagine what we could do if we work with one another, and with our friends in industry and with foundations.”


Outreach & Education Fund launched

Fundraising campaign initiated Donations from members and

corporations Separate 501(c)(3) Mission: To provide financial resources

to support the AOFAS mission in education, research and humanitarian services

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WHY VIETNAM?

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Vietnam Facts 86 million people Median age: 26.9

years Average annual per

capita income: $832 Children, women,

and the poor are often underserved or not served for health care

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Project Considerations Safety for Volunteers “They would welcome

us” Need for services

Opportunity to teach Focus on foot & ankle Develop relationships

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Our Project Partner Prosthetics Outreach

Foundation Mission: “Helping the

developing world walk again” In-country infrastructure Producing prosthetic limbs for

poor in Vietnam

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The Agreements With Vietnamese government

and Prosthetics Outreach Foundation

To perform surgery at provincial centers and the university hospital in Hanoi

To hold annual educational seminar

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The Planning Fact-finding trip Initiate

relationships Identify sites Organize

logistics

Launch project Recruit

surgeons On-site support Manage budget Fundraising Media relations

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A Project Review 2002-2009Changing Lives -- Sharing

Knowledge

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The Impact 500+ disabled children and

adults received free surgery Teaching and two-way learning Increasing cultural understanding Appreciation for challenges faced

by third world physicians

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Reverse Learning

“I came away with more surgical wisdom and a completely new perspective on world health care. It changes you.” Ruth Thomas, MD

MD means “make do” Apply basic

knowledge Think outside the box

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The Surgeons 24 surgeons from 14 states and 3 countries Volunteer for 2 weeks Pay own travel to Vietnam Two teams of two surgeons Team work and camaraderie “I saw deformities I only read about in

books” Mark Slovenkai, MD “Patients came with deformities that

challenged our problem-solving abilities.” Nimrod Ron, MD

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The Cost Surgeons pay own airfare AOFAS covers in-country expenses

Hotel, food, ground transportation, staff travel and support

Educational seminar in Hanoi Costs for patient care and travel

$40,000 grant from OEF to AOFAS for project

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Educational Seminar – Sharing Knowledge

Learning from each other

Presentations by Vietnamese and AOFAS surgeons with translation

170 surgeon attendees

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Why Volunteer? Desire to give back Love to teach Interest in new

challenges Opportunity for personal

growth Love to travel

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New Perspectives “We brought you so little compared to what

you have brought to us.”E. Greer Richardson, MD The rewards are personal The memories last a lifetime

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“Offering care to those who would not otherwise have been receiving care was a privilege.” Paul Hecht, MD

“Our surgeries enable these children to have a normal life” Rob Veith, MD

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Thank you!

Thank You!

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Contact InformationLousanne “Zan” Lofgren, CAEExecutive DirectorAmerican Orthopaedic Foot & Ankle [email protected]



www.asaecenter.orgConnecting Great Ideas and Great Peoplewww.asaecenter.org

Content Leaders:Michelle Mason, CAE

ASQ

Develop Social Responsibility Programs for Global Audiences

August 17, 200911:00 – 12:15


ASQ’s Response to SRISO 26000 Guidance on Social Responsibility

Link social responsibility and quality

ASQ leadership role

Position Milwaukee as a destination to learn and explore


Social Responsibility DefinedThe “responsibility of an organization for the impacts of its decisions and activitieson society and the environment, through transparent and ethical behavior that:

•Contributes to sustainable development, including health and the welfare of society;•Takes into account the expectations of stakeholders;•Is in compliance with applicable law and consistent with international norms of behavior; and •Is integrated through the organization and practiced in its relationships.ISO 26000: Guidance on Social Responsibility


ASQ’s 3 Phased Approach

Awareness Web Presence

WWW.TheSRO.org Business Case

Seeking Sustainable Success: ASQ Integrates Quality and Social Responsibility

Best practices Pathways to Social Responsibility: Successful Practices for

Sustaining the Future Launch SRO* on Earth Day, April 22, 2009

Product Development Learning Offerings – Think Tank, Webinars, Roundtables, Workshops Knowledge Offerings –Publications, White papers, Position

Statements Application

International Conference on Social Responsibility - 2011


SocietalISO 26000

EnvironmentISO 14000

ManagementISO 9000/1

The QualityTriple Bottom Line

The Quality Triple Bottom Line

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Contact InformationMichelle Mason, CAEManaging Director

American Society for Quality (ASQ)[email protected]

414-298-8789 ext. 7296

