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DESIGN AND TECH GO DIGITALDESIGNING MOMENTS OF
IMPACT
LISA KAY SOLOMON
October 29th & 30th
VUCA WORLD
In a world filled with increasing volatility, uncertainty, complexity and ambiguity, leaders need to approach strategy much less like mechanics and more like designers.
Designers ofbetter futures
What do we meanby design?
»As a designer,it’s my job to make choices that trigger the right responses.«Nathan Shedroff | Chair of the DMBA
FUNCTIONAL UTILITY
EMOTIONALENGAGEMENT
Wrap rage.
Source: MLAlabs.com
Where do these design choices show up in our work?
Calendar rage.
Source: New York Times, May 20, 2014
Source: Harvard Business Review, May 2014
Source :Harvard Business Review, Jan 2010
WHAT HAPPENS ONA GREAT WORKDAY?
BEST DAYWORST DAY
FEELING OF
PROGRESS
As leaders,how do we trigger different responses?
PRINCIPLES FORLEADER AS
DESIGNER
3
YOUR JOB IS NOTTO DELIVER ANSWERS.
YOUR JOB IS TOCREATE CONDITIONS
FOR DISCOVERY.YOUR JOB IS TO
CREATE CONDITIONS OF DISCOVERY.
1.
from
Expertise
to
Curiosity
»Questions open up space in your mind.
If you don’t ask the question, there’s no place for it to go.«
Clay Christensen
Design as StrategyBuild
UnderstandingShape choices
MakeDecisions
KAAREN HANSON(Former Vice President of Design Innovation Intuit)
“FALL IN LOVE WITHTHE PROBLEM ANDNOT THE SOLUTION.”
CULTIVATING
DISCOVERY
DESIGN IS NOT A TEAM SPORT.
DESIGN REQUIRES AN ENSEMBLE OF
TALENT.
2.
From
Politics
To
Possibility
MEET NEIL GRIMMERCEO & COFOUNDER OF PLUM ORGANICCHIEF DADDY-0
HELLO FUTURE,IT’S NICE TO MEET YOU.
THE BABY FOOD FIGHT(BATTLE OF THE BABY BRANDS)
THEATER MEETS BUSINESS
HAPPY BABY
FOOD FIGHT 2.0?
DESIGN IS NOT A CRAPSHOOT.YOUR JOB IS TO
CREATE CONDITIONSFOR DISCOVERY.DESIGN IS A
LEARNABLE CRAFT..
3.
“I have this really great idea…”
“You’re right!That does
sound killer.”
(Yeah, but that would never
happen here.)
Yeah, butYeah, but
Yeah, butYeah, but
Yeah, but
Yeah, but“Yeah, but”
Yeah, butYeah, but
From
“Yeah, but”
To
Hope.
DESIGN MBA
MastersBusinessAmbiguity
Mastery
Source: DMBA Student Patchanok Koychusakun
Mastery= Learning
Business
Yiping Chen
Business= Value
Ambiguity
Source: DMBA Student Candelaria Ochoa
Ambiguity=Openness
DESIGNING BETTER
CONVERSATIONS
»If you’re sitting in a room with a bunch of slide decks, there’s very little that can go wrong…
…There’s just very little that can go right, too.«
KAAREN HANSON(Former Vice President of Design Innovation Intuit)
As Leaders, what responses do we want to trigger?
ThankYou.
@LisaKaySolomon
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